Commercial Product Marketing Manager

About Tava Health

Tava Health is a venture-backed, online mental health platform that partners with employers to provide convenient, high-quality, accessible mental health resources to employees and their dependents. Our mission is to be the preferred ecosystem for providers to build and grow thriving private practices.

About the Role

Tava is scaling fast, and our commercial motion needs to keep pace. As our first dedicated Commercial PMM, you'll own go-to-market for employer- and partner-facing products, build the enablement infrastructure from the ground up, and become the connective tissue between Product, Sales, and CS. The impact is immediate: better-equipped reps, faster deal velocity, and a commercial org that knows exactly what Tava offers and why it wins.

What You'll Do

Commercial GTM & Launches

• Own end-to-end GTM strategy and execution for employer/commercial initiatives, including launch planning, stakeholder alignment, and readiness.

• Build launch narratives and rollout plans across internal and external audiences, including milestone communications and packaging of assets.

• Translate product changes into clear, compelling value for HR leaders, health plan partners, EAP directors, and other commercial stakeholders.

Positioning, Messaging & Content

• Develop and maintain segmented commercial messaging frameworks across Payer, Employer, and Provider partners — each with distinct value props, proof points, and objection handling.

• Create customer-facing collateral including one-pagers, product explainers, web copy updates, and onboarding resources.

• Draft and maintain help content and knowledge base articles for employer- and partner-facing audiences.

• Help shape Tava's commercial brand voice — including how we name and position our products and proactively communicate our innovations to the market.

Sales Enablement

• Build and maintain a "source of truth" for commercial GTM assets, including product overview decks, training walkthroughs, release notes, and internal docs.

• Drive adoption of enablement materials with the commercial team and keep them current after launch.

• Partner on biweekly syncs with Sales, CS, and Marketing to stay aligned on needs and roadmap.

Cross-Functional Storytelling

• Support company-level narratives that ladder up to commercial strategy

• Integrate into engineering/product launch workflows so every release is GTM ready

What We're Looking For

• 3+ years in product marketing, preferably in B2B SaaS or health tech; experience supporting sales or revenue teams required.

• Healthcare/payer familiarity: someone who understands how health plans, EAPs, and care navigation partners think, buy, and measure success will ramp faster and go further in this role.

• Proven GTM ownership: you've run launches, built messaging frameworks, and created enablement materials.

• ICP fluency: you can shift your voice and frame the value story differently depending on whether you're talking to an HR, Clinicians, Operations, or C-Suite leadership.

• Strong writing and narrative skills: you can make complex workflows feel simple, valuable, and urgent.

• Organized and proactive: you build systems, hit deadlines, and flag blockers early.

• Collaborative by nature: comfortable partnering across Product, Sales, CS, Support an Marketing to drive clarity and execution.

• Mission-driven: you care about making mental health care more accessible and want your work to reflect that.

Why You'll Love Working With Us

Enjoy working remotely in this full-time, salaried position with Tava. We offer a highly competitive benefits package, including:

• Competitive salary and stock options

• Tava mental health benefit – free access to therapy for you and your family

• Medical and dental insurance – for you and your dependents

• Monthly HSA contributions

• Generous PTO and paid holidays

• Work from anywhere

• Paid parental leave

• Weekly team lunches

• Opportunity to shape a growing company and culture

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*For tax purposes, priority will be given to candidates living in states where we already have employees. These states are Alabama, Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Idaho, Indiana, Maine, Maryland, Massachusetts, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, Tennessee, Texas, Utah, and Washington.

Tava is unable to sponsor employment visas (such as the H-1B). Candidates must have authorization to work in the U.S. without company sponsorship now or in the future.

All hiring activities at Tava Health are handled by company representatives using @tavahealth.com or @us.tavahealth.com email addresses.

Please beware of unauthorized recruiting communications requesting personal information. We never hire anyone without first completing a real-time, face-to-face interview (conducted by video or in-person), nor do we use encrypted instant messaging services like Signal. If you have questions regarding the authenticity of any outreach, please do not hesitate to use the chat feature on our website or contact us at careers@tavahealth.com

Tava Health does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in provision of employment opportunities and benefits.