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Communications Associate, Digital Marketing

ASEWashington, District of Columbia

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Overview

Schedule
Full-time
Career level
Senior-level
Benefits
Career Development

Job Description

Primary Responsibilities:

Marketing & Brand Management
  • Serve as the Alliance’s brand manager, ensuring consistency of message, look and feel of all communications products.
  • Edit and maintain existing marketing materials, including letterhead, presentation/report templates, business cards, etc.
  • Oversee development of annual report and additional collateral, with a focus on design and printing.
  • Work with Events & Operations Manager to develop marketing plans and collateral for Alliance events.
  • Keep the Alliance’s digital and marketing best practices up to date.
  • Edit and grow the organization’s photo library, including taking photos at Alliance events.

Social Media

  • Manage all Alliance social media platforms, including editorial calendar, daily content and advertising.
  • Work with the Communications Manager to create engaging social media content, with a focus on Associate, consumer-oriented, event, and initiative content.
  • Monitor social media platforms for Alliance mentions and engagement opportunities related to Associates, initiatives and events.
  • Answer and respond to questions and engagements from social media audiences.
  • Support Alliance initiatives, trips, news and events on social media, including live-tweeting.
  • Research ongoing updates to social media platforms and emerging trends.

Website Management

  • Serve as primary point person for maintaining ASE.ORG; conduct weekly website audit to ensure content is fresh, links and pages are functional, and protocol is being followed.
  • Work with teams to develop, edit and approve content for ASE.ORG.
  • Work with website consultant as necessary to improve site functionality

E-mail Marketing and Advocacy

  • Grow and nurture email lists, ensuring accuracy of data and proper use of lists.
  • Manage editorial calendars for email marketing.
  • Draft, format and send all marketing emails, including wEEkly Buzz and other Alliance newsletters, and events emails.
  • Manage editorial calendar and staff content submission for wEEkly Buzz newsletter, working with teams to ensure robust and timely content.
  • Transition email platform from Emma to Pardot (or another service better suited for the Alliance)

Miscellaneous

  • Manage vendors including e-mail marketing platform (Emma/Pardot), web support contractors, printer(s), etc.
  • Prepare monthly social media, email marketing and web traffic metrics and reports.
  • Provide staff training on digital media platforms and ensure established digital media protocols and best practices are being followed.
  • Execute special projects as required, including marketing support for strategic initiatives and events.

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FAQs About Communications Associate, Digital Marketing Jobs at ASE

What is the work location for this position at ASE?
This job at ASE is located in Washington, District of Columbia, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at ASE?
Employer has not shared pay details for this role.
What employment applies to this position at ASE?
ASE lists this role as a Full-time position.
What experience level is required for this role at ASE?
ASE is looking for a candidate with "Senior-level" experience level.
What benefits are offered by ASE for this role?
ASE offers Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at ASE?
You can apply for this role at ASE either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.