Communications Coordinator I

Title: Paid Media Coordinator

Location: Hybrid in New York, NY 10003

Duration: 2 Years Contract with possible extension 

PR: $33.00/hr on W2

The Role

The Paid Media Coordinator will be part of the Subscriber Acquisition team, focused on Upper Funnel media forOriginal content like Euphoria, House of the Dragon, and many more titles. The Upper Funnel Media team develops bespoke campaigns for each title, rooted in data to create meaningful demand and cultural impact that leads to efficient subscriber acquisition. The Paid Media Coordinator will work closely with a Director/Sr Manager and Strategist on all projects while reporting to the Sr. Director.

Specific Responsibilities

• Assist in bringing the strategy of a campaign to life through media partner evaluation, creative delivery, and in-flight reporting and optimizations
• Develop and manage campaign planning timelines, including helping to set any necessary review meetings with internal stakeholders and capture feedback for the team
• Help with development of campaign deliverables such as decks, flowcharts, and more to help bring the story of the campaign to life in a way that is digestible for partner teams
• Partner closely with external media agency on day-to-day workflow and prioritization
• Track campaign budgets as plan develops and through actualizations
• Work closely with internal investment teams on tactical planning and creative needs across all bid based platforms
• Partner with agency, creative, and investment teams on the asset delivery and trafficking process to ensure all placements are executed as planned
• Operate as a dependable point of contact for Originals Marketing team, being able to clearly communicate creative needs and in-flight optimizations
• Stay informed of new partners or product offerings, competitive landscape, and industry news that could have impact to strategy

Requirements

• Experience in media planning and/or entertainment is a plus, including internships and studies
• Proactive, detail-oriented, accountable, and enthusiastic
• A natural collaborator who enjoys working across teams
• Ability to adapt rapidly in an agile environment with shifting priorities
• Must be proficient in Excel, experience in Looker and/or Monday.com is also valuable to this role
• Reasonable availability to respond to requests related to the real-time needs of campaigns outside normal business hours.
• Willingness and flexibility to "pitch in” with various ad-hoc projects to help support the larger team.
• Clear communicator who can translate strategy into action.
• A passion for entertainment!