Communications Marketing Manager
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Overview
Schedule
Full-time
Career level
Director
Remote
Hybrid remote
Compensation
$94,000-$120,000/year
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Job Description
Role:Communications Marketing ManagerDepartment: MarketingReporting to: Marketing DirectorHybrid Eligible: YesWork Location: Saratoga Springs, NY Preferred; Open to Remote. This role is primarily based in our Saratoga Springs office, with a schedule of four in‑office days (Monday–Thursday) and one remote day (Friday). Candidates who live a significant distance from the office and have substantial experience in the CPG industry may be eligible for fully remote work, with periodic travel to headquarters or other locations for key moments of collaboration and company initiatives.About Us:We exist to fuel your thirst for life. Death Wish Coffee is the lifeblood behind all things that make life worth living. For more than just the functional get-up-and-go, we’re for the fun of getting-out-there and living larger, bolder, and braver. Death Wish Coffee is defined by its people: the farmers who grow our beans, the ones within our walls making it all happen, and most importantly, the devout drinkers we do it all for. Committed to sustainability in everything we do, our roasted beans are bold and always Organic and Fair Trade, which ensures fair wages and safe farming practices for our growers, and only the highest quality beans in our brews. We take our coffee serious but not ourselves. Each role in our company plays an essential part in crafting the ideal coffee experience, from sourcing and roasting to delivering that fresh cup to our consumers. We're brewing something big and are looking for the right person to help fuel up for the ride.About the RoleWe’re looking for a bold, creative, and highly organized Communications Marketing Manager to lead consumer-facing communications and content strategy across owned and earned channels. This role is equal parts strategist, storyteller, and executor responsible for shaping how our brand shows up across email, SMS, social media, influencer partnerships, packaging, and more.The ideal candidate thrives in a fast-paced CPG environment, has a strong understanding of modern content and community strategy, and can balance creative vision with performance-driven marketing execution.What You’ll DoConsumer Communications & Brand Voice
- Lead all consumer-facing communications across owned channels including email and SMS marketing
- Ensure all brand copy aligns with established brand voice, tone, and messaging guidelines across platforms including email, packaging, social media, radio/podcast advertising, and other marketing materials
- Partner cross-functionally to support copywriting needs across sales, ecommerce, and marketing initiatives
- Support development of marketing assets including static creative and short-form video content
- Lead social media planning, execution, publishing calendars, and performance reporting across all platforms
- Manage external social media agency relationships and ensure alignment with brand strategy and business objectives
- Oversee community management and daily engagement with online consumers, helping build a passionate and authentic brand community
- Monitor trends, cultural moments, and emerging platform opportunities to keep the brand relevant and engaging
- Own influencer and creator marketing strategy from end to end
- Identify and recruit creators aligned with brand values and target audiences
- Negotiate contracts and partnership terms
- Develop creative briefs and provide feedback on deliverables
- Manage final asset delivery and ensure content performance aligns with campaign goals
- Agency and Partner Integration: Coordinate across agency partners including media, PR, influencer, and creative agencies to ensure aligned planning, messaging, and campaign execution
- Lead content strategy efforts with an emphasis on discoverability, SEO, and GEO optimization
- Collaborate with ecommerce and marketing teams to create content that drives traffic, engagement, and conversion
- Support broader marketing initiatives and campaigns as needed
- 3+ years of experience in communications, content marketing, social media, or brand marketing
- Experience working within a CPG, lifestyle, food & beverage, or ecommerce-driven brand preferred
- Strong copywriting and storytelling skills with the ability to adapt tone across multiple channels
- Deep understanding of social media strategy, creator partnerships, and community management
- Experience managing agencies, freelancers, or external partners
- Strong organizational and project management skills with ability to manage multiple priorities simultaneously
- Familiarity with SEO best practices and content optimization strategies
- Experience with email and SMS marketing platforms preferred
- Comfortable operating in a fast-moving, collaborative environment
- Consistent and compelling brand storytelling across all consumer touchpoints
- Increased engagement and growth across owned channels and social platforms
- Strong influencer partnerships that drive awareness and conversion
- High-performing content that strengthens brand affinity and supports business growth
- A highly engaged online community that feels connected to the brand
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FAQs About Communications Marketing Manager Jobs at Death Wish Coffee
What is the work location for this position at Death Wish Coffee?
This job at Death Wish Coffee is located in Saratoga Springs, New York, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Death Wish Coffee?
Candidates can expect a pay range of $94,000 and $120,000 per year.
What employment applies to this position at Death Wish Coffee?
Death Wish Coffee lists this role as a Full-time position.
What experience level is required for this role at Death Wish Coffee?
Death Wish Coffee is looking for a candidate with "Director" experience level.
What benefits are offered by Death Wish Coffee for this role?
Death Wish Coffee offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, Paid Holidays, Flexible/Unlimited PTO, and 401k Matching/Retirement Savings for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at Death Wish Coffee?
You can apply for this role at Death Wish Coffee either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.