Communications Marketing Manager

Death Wish Coffee, LLCSaratoga Springs, NY

$94,000 - $120,000 / year

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Overview

Schedule

Full-time

Career level

Director

Remote

Hybrid remote

Compensation

$94,000-$120,000/year

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Job Description

Role:Communications Marketing ManagerDepartment: MarketingReporting to: Marketing DirectorHybrid Eligible: YesWork Location: Saratoga Springs, NY Preferred; Open to Remote. This role is primarily based in our Saratoga Springs office, with a schedule of four in‑office days (Monday–Thursday) and one remote day (Friday). Candidates who live a significant distance from the office and have substantial experience in the CPG industry may be eligible for fully remote work, with periodic travel to headquarters or other locations for key moments of collaboration and company initiatives.About Us:We exist to fuel your thirst for life. Death Wish Coffee is the lifeblood behind all things that make life worth living. For more than just the functional get-up-and-go, we’re for the fun of getting-out-there and living larger, bolder, and braver. Death Wish Coffee is defined by its people: the farmers who grow our beans, the ones within our walls making it all happen, and most importantly, the devout drinkers we do it all for. Committed to sustainability in everything we do, our roasted beans are bold and always Organic and Fair Trade, which ensures fair wages and safe farming practices for our growers, and only the highest quality beans in our brews. We take our coffee serious but not ourselves. Each role in our company plays an essential part in crafting the ideal coffee experience, from sourcing and roasting to delivering that fresh cup to our consumers. We're brewing something big and are looking for the right person to help fuel up for the ride.About the RoleWe’re looking for a bold, creative, and highly organized Communications Marketing Manager to lead consumer-facing communications and content strategy across owned and earned channels. This role is equal parts strategist, storyteller, and executor responsible for shaping how our brand shows up across email, SMS, social media, influencer partnerships, packaging, and more.The ideal candidate thrives in a fast-paced CPG environment, has a strong understanding of modern content and community strategy, and can balance creative vision with performance-driven marketing execution.What You’ll DoConsumer Communications & Brand Voice

Lead all consumer-facing communications across owned channels including email and SMS marketing
Ensure all brand copy aligns with established brand voice, tone, and messaging guidelines across platforms including email, packaging, social media, radio/podcast advertising, and other marketing materials
Partner cross-functionally to support copywriting needs across sales, ecommerce, and marketing initiatives
Support development of marketing assets including static creative and short-form video content

Social Media & Community Management

Lead social media planning, execution, publishing calendars, and performance reporting across all platforms
Manage external social media agency relationships and ensure alignment with brand strategy and business objectives
Oversee community management and daily engagement with online consumers, helping build a passionate and authentic brand community
Monitor trends, cultural moments, and emerging platform opportunities to keep the brand relevant and engaging

Influencer & Creator Partnerships

Own influencer and creator marketing strategy from end to end
Identify and recruit creators aligned with brand values and target audiences
Negotiate contracts and partnership terms
Develop creative briefs and provide feedback on deliverables
Manage final asset delivery and ensure content performance aligns with campaign goals
Agency and Partner Integration: Coordinate across agency partners including media, PR, influencer, and creative agencies to ensure aligned planning, messaging, and campaign execution

Content Strategy, SEO & Growth

Lead content strategy efforts with an emphasis on discoverability, SEO, and GEO optimization
Collaborate with ecommerce and marketing teams to create content that drives traffic, engagement, and conversion
Support broader marketing initiatives and campaigns as needed

What We’re Looking For

3+ years of experience in communications, content marketing, social media, or brand marketing
Experience working within a CPG, lifestyle, food & beverage, or ecommerce-driven brand preferred
Strong copywriting and storytelling skills with the ability to adapt tone across multiple channels
Deep understanding of social media strategy, creator partnerships, and community management
Experience managing agencies, freelancers, or external partners
Strong organizational and project management skills with ability to manage multiple priorities simultaneously
Familiarity with SEO best practices and content optimization strategies
Experience with email and SMS marketing platforms preferred
Comfortable operating in a fast-moving, collaborative environment

What Success Looks Like

Consistent and compelling brand storytelling across all consumer touchpoints
Increased engagement and growth across owned channels and social platforms
Strong influencer partnerships that drive awareness and conversion
High-performing content that strengthens brand affinity and supports business growth
A highly engaged online community that feels connected to the brand

Why Join Us?This is an opportunity to help shape the voice and cultural presence of a fast-growing brand with an incredibly passionate consumer base. You’ll have the ability to make a meaningful impact across brand storytelling, consumer engagement, and content innovation while working alongside a collaborative and ambitious team.Expected Salary: $94,000 – $120,000, commensurate with experience, qualifications, and abilities. This role is also eligible for an annual performance‑based bonus, medical, dental, vision benefits with the company covering 65% of premiums, 401(k) plan with 4% company match, paid holidays and uncapped co-managed PTO.Death Wish Coffee is an Equal Opportunity Employer and welcomes applicants from all backgrounds. We are committed to creating a diverse and inclusive environment for all employees.Death Wish Coffee is an E-Verify Employer.

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FAQs About Communications Marketing Manager Jobs at Death Wish Coffee, LLC

What is the work location for this position at Death Wish Coffee, LLC?

This job at Death Wish Coffee, LLC is located in Saratoga Springs, NY, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Death Wish Coffee, LLC?

Candidates can expect a pay range of $94,000 and $120,000 per year.

What employment applies to this position at Death Wish Coffee, LLC?

Death Wish Coffee, LLC lists this role as a Full-time position.

What experience level is required for this role at Death Wish Coffee, LLC?

Death Wish Coffee, LLC is looking for a candidate with "Director" experience level.

What benefits are offered by Death Wish Coffee, LLC for this role?

Death Wish Coffee, LLC offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, Paid Holidays, Flexible/Unlimited PTO, and 401k Matching/Retirement Savings for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at Death Wish Coffee, LLC?

You can apply for this role at Death Wish Coffee, LLC either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.