Company Marketing Mgr

The Company Marketing Manager is responsible for driving traffic, sales, and guest engagement within company-owned restaurants by bringing the brand to life at the local level. This role ensures excellence in in-restaurant marketing execution, local store marketing (LSM), and community engagement-translating national campaigns into impactful, in-market experiences.

As a key partner to Operations, this individual works hand-in-hand with General Managers and field leaders to elevate the in-restaurant experience, increase frequency, and build strong community connections that drive sustainable growth.

Key Responsibilities

In-Restaurant Marketing Execution

• Ensure flawless execution of national and regional marketing campaigns across company-owned restaurants
• Own in-store merchandising, signage, and point-of-purchase materials to maximize guest impact
• Partner with Operations to maintain brand standards and consistency across all guest touchpoints

Traffic & Sales Driving Initiatives

• Develop and execute local marketing programs to drive dine-in traffic and increase guest frequency
• Identify daypart, day-of-week, and seasonal opportunities to boost on-site sales
• Test and scale localized promotions and activations that deliver measurable results

Community Engagement & Brand Building

• Build relationships with local schools, businesses, and community organizations
• Plan and execute events, fundraisers, and grassroots marketing initiatives
• Position the restaurant as a meaningful part of the local community

Operator Partnership & Field Support

• Serve as the primary marketing partner to General Managers and Area Directors for company-owned locations
• Provide training, tools, and guidance to improve local marketing effectiveness
• Conduct regular market visits to assess execution, identify opportunities, and coach teams

Guest Experience Enhancement

• Collaborate with Operations to elevate the in-restaurant experience, ensuring it reflects the brand promise
• Identify opportunities to improve ambiance, engagement, and overall guest satisfaction
• Support initiatives that drive loyalty and repeat visits

Performance Analytics & Insights

• Analyze traffic, sales trends, and campaign performance at the market and store level
• Identify best practices and replicate success across company-owned restaurants
• Provide actionable insights and recommendations to Marketing and Operations leadership

Qualifications

• 4-7+ years of marketing experience in fast casual, QSR, retail, or multi-unit environments
• Strong experience with local store marketing and in-store campaign execution
• Demonstrated ability to partner effectively with Operations teams
• Experience supporting company-owned restaurant environments preferred
• Analytical mindset with the ability to translate data into action
• Excellent communication and relationship-building skills
• Willingness to travel (25-40%)