Content Creator & Marketing Specialist - Mt Rainier Admin

ESSENTIAL FUNCTIONS

• Capture compelling photos and video content that highlights the full destination experience, including lodging, food & beverage, retail, recreation, landscapes, and guest activities.

• Produce engaging short-form video content(Instagram Reels, Tik Tok, You Tube shorts)optimizedfor social performance. 

• Develop branded storytellingseries thatshowcaseseasonal offerings, associateexpertise,and guest adventures across all lines of business. 

• Edit and deliver polished content using industry standard tools. 

• Collaboratewith thecorporate marketing team tomaintainconsistent brand standards, following General Managerdirection adhering to all National Park Service compliance protocols. 

• Manage day-to-day content scheduling and publishing across key platforms – Instagram, Facebook,Tik Tok, You Tube, LinkedIn. 

• Monitor audience engagement and respond to guest interactions in alignment withbrand voice and service expectations. 

• Support paid organic marketing efforts that drive bookings, visitation, participation, and retail conversion. 

• Partner with Operationsteams to promote upcomingevents, seasonal packages, interpretive programming, and guest experiences. 

• Assistin shaping marketing direction by providing creative input, field-based insights, and performance feedback. 

• Build marketing content assets for websites, email campaigns, signage, promotions, and on-site guest communications.

• Ensure all content aligns with bothMt. Rainier Guest Servicesbranch branding, park partnerstandardsand corporate image. 

• Capture vendor, community, and partner stories that enhance authenticityand local connection. 

• Support guest-facingactivations including influencer visits, pop-up experiences, media opportunities, and promotional events. 

SKILL AND KNOWLEDGE REQUIREMENTS INCLUDE

• High School Diploma/G.E.D. equivalent; secondary educationin a related field is preferred.

• Strong knowledge ofcontent creation tools like Cana andAdobe Creative Suite (Photoshop, Premiere).

• Deep knowledge of how different platformsoperateandunderstanding of interpreting analytics.

• Able to communicate clearly and concisely, both orally and in writing.

• Able to accurately handle confidential and sensitive information.

• Must beserviceandsafetyoriented. Mustpossessa sense of awareness, timelines, urgency, common sense, and havea very strongattention to detail.Strong organization and time management skills area must. 

• Strong level of knowledge and comfort with Windows operating system and MS Office software required.

PHYSICAL AND MENTAL REQUIREMENTS

• Availability for seasonal position(April 2026 – October 2026)

• Lift, carry, and push up to25lbs. occasionally.

• Able to sit forlong periodsup to two hour stretches. Perform repetitive motions like bending, grasping, and typing

• Able to spendlong periodson the telephone and working oncomputer.

• Strong physical ability to hike and move through the park to enable capturing features of the area. 

• Read and write work-related documents in English.

• Speech recognition and clarity, including the ability to understand the speechof visitors, co-workers and guests, and the ability to speak clearlyin order tobe understood by samein English.

• Constantly communicate and receive written and verbal communication with other employees infast-paced environment.

EQUIPMENT USED

• Typical office equipment (computers, multi-extension phone system, fax, copiers, scanners, among others), as well as audio visual equipment and lighting necessary for content creation.