Content Marketing Specialist II
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Overview
Job Description
Do you want to work for a global company that creates remarkable experiences through people, products, and food? If you want to be part of a rewarding People First culture that values relationships, trust, and taking the long view, then this is the place for you. Henny Penny was named the 2021 Dayton Business of the Year for many good reasons. Read on to learn more!
The Content Marketing Specialist II guides and develops the content creation process for Henny Penny. Their primary duty is to research content and industry trends, develop content strategies, and create content in both print and digital media. They work closely with design and marketing teams to ensure that the content is engaging and consistent across all media platforms.
Additionally, this role is responsible for defining and researching market segments and personas in order to create targeted content that resonates, educates, and creates a favorable brand impression of Henny Penny.
What You’ll Do
As our Content Marketing Specialist II, you will:
- Lead the content creation process from ideation through delivery
- Develop and execute content strategies that align to target audiences and business goals
- Own marketing segmentation, personas, and associated messaging frameworks
- Research industry trends, competitor activity, and emerging topics to keep content fresh and relevant
- Produce engaging content across platforms — blogs, email, web, video, print, and social media
- Write, edit, and proof high‑quality marketing copy
- Ensure SEO best practices are implemented across all digital content
- Assist in developing paid ad messaging for PPC and industry advertising
- Manage content calendars and maintain consistency across all channels
- Collaborate with internal experts and external partners to support timely project execution
- Monitor content performance analytics and prepare insight‑driven reports
- Support content for product launches and strategic initiatives
- Continually explore new content formats, tools, and technologies
- Demonstrate company values and expected behaviors in all work
- Perform other duties as assigned
What You’ll Bring
- Bachelor’s degree in communications, marketing, journalism, or a related field with 3–5 years of experience in content marketing, copywriting, or digital content; MBA preferred.
- Experience with CMS platforms such as WordPress, Drupal, or Joomla
- Strong writing, editing, and proofreading skills
- Proven ability to create content across digital and print platforms
- Knowledge of SEO and PPC strategy; experience writing ad copy
- Strong research skills and an understanding of industry/market trends
- Proficiency with MS Office and Google Suite
- Experience in the foodservice or foodservice equipment industry is a plus
- Formal training in copywriting, storytelling, or content marketing (Google Ads, CMI University, etc.)
What You’ll Receive
- Competitive compensation based on experience
- Annual performance bonus
- ESOP participation after one year (100% employee‑owned)
- Medical, dental, vision, 401(k) with company match
- Tuition reimbursement + unlimited LinkedIn Learning
- Generous PTO + paid holidays
- Onsite wellness clinic with no‑cost preventive care
- 24/7 onsite fitness center supporting whole‑person wellness
- A warm, collaborative, empowering culture
Ready to Tell the Story of a Brand You Can Truly Believe In?
If you're excited by the idea of creating meaningful, high‑impact content within a supportive, employee‑owned culture, we’d love to hear from you.
About Us
We’re known in our industry for making the best commercial food equipment in the world. Every day, millions of people eat in restaurants operating Henny Penny equipment. We’re a behind-the-scenes engine in the world’s most demanding kitchens, including long-term partners like McDonald’s, Chick-fil-A, KFC, and Wendy’s. We’re 1,000+ employee-owners who thrive by living a People First mission: to support employees in becoming the best version of themselves both personally and professionally.
We recently completed the largest expansion in our history with the addition of 150,000 square feet on our Eaton campus. This expansion drives development of the world’s most reliable, easy-to-use equipment with an innovative new space for global research and development. We have several collaborative spaces for our project teams, a dedicated electrical engineering lab for our hardware and software engineers, a full model shop for rapid prototyping, and a brand-new test lab that has 300 feet of hood space to test new equipment on our product roadmap. On top of that, we have a new state-of-the-art kitchen for our food science group to meet with our customers, understand what they need, and then dial in our equipment to help them make legendary menu items.
Henny Penny is an Equal Opportunity Employer. Qualified applicants are considered without regard to race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), marital status, veteran or military status, sexual orientation, genetic information, gender identity or expression (including transgender status), or any other characteristic protected by applicable federal, state or local laws.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
