Content Strategy Analyst

• Collect, organize, segment, analyze, and validate data and information from multiple sources, communication channels, and internal teams.
• Prepare criteria and verify constituent lists for mass solicitations and outreach attempts.
• Analyze donor behavior and determine target audiences, developing audience personas that align with appropriate outreach and messaging strategies.
• Review KPIs and evaluate the effectiveness of various campaigns across multiple channels, including direct mail projects, A/B testing scenarios, digital interaction, and response rates.

• Utilize data to inform recommendations and propose solutions to optimize outreach and engagement throughout the donor relationship.

• Assist with direct mail solicitations and affiliated outreach across multiple channels.
• Maintain marketing plans, coordinate collaborative workflows, and support project progress for targeted fundraising initiatives.
• Monitor internal and industry trends related to donor engagement and annual giving programs.
• Prepare information and reports for regular Content Strategy team meetings and organization strategy meetings.
• Assist in the creation of social fundraising campaigns.
• Provide writing and editing support for outreach materials across multiple channels.

• Other duties may be assigned to meet the organization’s needs.

• Demonstrated curiosity and analytic ability to organize information and identify patterns, trends, and relationships in complex data sets.
• Ability to maintain current and accurate knowledge of data storage and management best practices.
• Ability to anticipate or understand the needs of a data request and translate that into deliverables.
• Critical thinking and creative problem-solving skills.
• Highly effective writing skills for multiple audiences and channels
• A high level of interpersonal skills, both in person and by phone, to handle sensitive and confidential situations with varied internal and external constituencies.
• Customer service skills requiring clear communication in person, on the phone, and in writing are essential.
• A high level of integrity, including ability to treat confidential information with discretion.
• Ability to be organized and resourceful to locate and compile information and accomplish projects with minimal supervision.
• Consistent attention to detail in composing and proofing materials, establishing priorities, and meeting deadlines.
• Ability to work in a fast-paced environment with demonstrated ability to juggle multiple competing tasks and demands.
• Ability to work independently as well as in a collaborative team environment with professional demeanor, self-reliance, and resourcefulness.
• Dependability and punctuality.
• High energy, positive attitude, and high degree of initiative.
• Proficient experience using the most recent versions of computer software applications including word processing, spreadsheets, database and presentation software (i.e. MSWord, Excel, Outlook, PowerPoint).

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