Coordinator - Media Relations

Primary Location:

3452 Spur 399, McKinney, Texas, 75069

We are searching for candidates that meet the required qualifications and experience and are able to perform the essential duties and responsibilities.

Job Summary:

We are seeking a dynamic and skilled media relations coordinator to join our Communications team at Collin College. This position plays a crucial role in enhancing the college's reputation and visibility through strategic media engagement and communication. The ideal candidate will possess excellent communication skills, a keen understanding of media landscape trends, and a passion for higher education.

Position will require frequent travel within the DFW area.

Required Qualifications:

Essential Duties & Responsibilities

• Develop and implement comprehensive media relations strategies and plans to promote Collin College's initiatives, events, and achievements. Coordinate and plan pitch concepts and materials. Determine objectives and metrics.
• Collaborate with the Marketing and Communications team to develop engaging content for press releases, social media, and other communication channels.
• Write articles promoting the college district.
• Write and send compelling press releases, media advisories, and other materials to effectively communicate key messages to the media.
• Cultivate and maintain relationships with local media outlets, journalists, and influencers. Coordinate interviews with local media.
• Monitor media coverage and provide regular reports and analysis to stakeholders. Proactively identify opportunities to capitalize on positive coverage and address any negative publicity.
• Assist in developing and implementing crisis communication plans and serve as a spokesperson for the college when necessary.
• Provide media relations support for college events, including groundbreakings, press conferences, and academic ceremonies.
• Coordinate media training and support for Communications team members, leadership, faculty and staff spokespeople, as needed, to effectively communicate with the media.

Supplemental Functions

• Perform other duties as assigned.
• Perform all duties and maintain all standards in accordance with college policies, procedures and Core Values.

Knowledge, Skills & Abilities

• Knowledge of AP style
• Knowledge of digital platforms
• Knowledge of social media
• Knowledge of online marketing
• Knowledge of marketing principles
• Familiarity with media monitoring tools and software is preferred
• Experience with crisis communication and media training is a plus
• Possess an understanding of the complex, fragmented media landscape and how to bring together cohesive programs and drive results for clients
• Superior organization skills and exceptional attention to detail. Self-starter, proactive, able to work independently and in team settings
• Excellent written and verbal communication skills, with a keen eye for detail and accuracy
• Strong interpersonal skills and the ability to cultivate and maintain relationships with media contacts and stakeholders
• Creative thinking and problem-solving skills
• Creative news and feature writing skills
• Proofing and editing skills
• Organization and time management skills
• Interpersonal skills
• Project management skills
• Interviewing skills
• Ability to work effectively in a fast-paced environment, prioritize tasks, and meet deadlines
• Ability to work independently as well as part of a collaborative team
• Ability to guide, direct and motivate direct reports, including setting performance standards and monitoring performance
• Ability to establish and maintain effective working relationships
• Ability to communicate effectively, both orally and in writing
• Ability to research and write press releases, news and feature stories and marketing materials
• Ability to serve as project manager
• Ability to serve as editor

Physical Demands & Working Conditions

Light Work - Exerting up to 20 pounds of force occasionally, up to 10 pounds of force frequently, and/or a negligible amount of force constantly having to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for the Sedentary Work category and the worker sits most of the time, the job is rated Light Work. Positions in this class typically require talking, hearing, seeing, grasping, standing, walking and repetitive motions. Relatively free from unpleasant environmental conditions or hazards. Office environment. Little physical effort required.

Requirements

Bachelor's degree in communications, public relations, journalism, or a related field from an accredited institution and five (5) years of related experience required.

Preferred

Agency, TV/radio or news organization experience preferred.

This position is Security Sensitive, therefore, candidates will be subject to a criminal background check.

The intent of this job description is to provide a representative summary of the types of duties and responsibilities that will be required of the positions given this title and shall not be construed as a declaration of the specific duties and responsibilities of any particular position. Employees may be requested to perform job-related tasks other than those specifically presented in this description. Fair Labor Standards Act (exempt/non-exempt) is designated by position. The employer actively supports Americans with Disabilities Act and will consider reasonable accommodations.

Required & Preferred Qualifications (if applicable):

The intent of this job description is to provide a representative summary of the types of duties and responsibilities that will be required of the positions given this title and shall not be construed as a declaration of the specific duties and responsibilities of any particular position. Employees may be requested to perform job-related tasks other than those specifically presented in this description. Fair Labor Standards Act (exempt/non-exempt) is designated by position. The employer actively supports Americans with Disabilities Act and will consider reasonable accommodations.

• This is a Security Sensitive position. Therefore, candidates will be subject to a criminal background check.*

Compensation Type:

Salary

Employment Type:

Full time

Hiring Minimum

$59,472.00

Hiring Maximum

$72,527.00

Compensation is determined based on experience.

Application submission deadline is 12am of the date listed.

04/02/2026

Collin College is an Equal Opportunity Employer and does not discriminate on the basis of any characteristic protected by applicable law.