Coordinator Of Advertising And Graphic Design

Southwestern Community CollegeSylva, NC

$36,312 - $41,352 / year

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Overview

Compensation

$36,312-$41,352/year

Job Description

Statement of Primary Purpose

Assist Director of Public Relations in planning, development, and production of all advertising, event marketing, publications and promotional materials in support of enrollment, branding and institutional mission

Classification

Professional, full-time staff, non-exempt

Essential Functions and Responsibilities

Assist Director of Public Relations to ensure marketing tools (website, advertising, social media, etc.) are updated with current and accurate information at all times.Responsible for design, layout, and production of various printed and digital materials, graphics and electronic media for the college.

Assist Director of Public Relations with developing and implementing the advertising component of the college’s comprehensive strategic marketing plan based on college goals and initiatives.Execute integrated internal marketing initiatives.

Work with Director of Public Relations to explore new non-traditional marketing avenues.Prioritize and handle multiple projects simultaneously.

Manage all internal print requestsManage all internal graphic design requests

Assist with development of enrollment and fundraising campaignsAssist with development of social media posts

QR Code developmentMeet production deadlines.

Assist in development, maintenance and tracking of PR/Marketing budget.Maintain consistency of SCC image through all media.

Oversee on-campus printing & production.Coordinate and manage off-campus printing.

Responsible for ordering and maintaining inventory of supplies necessary for on-campus printing needs.Cultivate and maintain an institutional relationship with various media outlets, printers, freelance artists, and community individuals and agencies.

Additional Duties and Responsibilities

Take photographs for publications, news releases and documentation of special events, as needed.Laminate, trim, fold and/or spiral bind special projects as requested.

Assist with special projects (such as banners, fair booths, celebrations, college events, and outdoor signs) as needed.

Minimum Qualifications

Education

A.A.S. Advertising and Graphic Design required. Prefer Bachelor’s in related field.

Knowledge and Skills

Two years of practical working experience in field.Comprehensive knowledge of desktop publishing and photography.

Expert proficiency in Adobe Creative Suite (InDesign, PhotoShop, Illustrator) programs in a Windows/MAC environment.Possess ability to stay up-to-date and current on design trends and techniques.

Possess skills to produce both print and electronic media.Demonstrate creativity and the ability to conceptualize.

Possess attention to detail to assure accuracy of materials/media produced.Possess ability to prioritize tasks and meet deadlines.

Ability to use Google Mail, Drive, Sheets, Calendar, etc.

Physical Demands

Ability to lift supplies. Ability to take on special projects such as fair booths, assembling banners. Walking through campus environment. (In the case of a qualified individual with a documented disability, appropriate and reasonable accommodations will be made unless to do so would fundamentally alter the essential job functions or cause undue hardship.)

Licensing Requirement

Valid N.C. driver’s license

Working Conditions and Environment

On occasion, evening or weekend work may be necessary to meet deadlines. Some evening/weekend events.

Equipment Operation

Computer, Scanner, Color Copier/Printer, Black & White Copier/Printer, Digital Camera, mini-vinyl cutter, Folder, Foot-operated Stapler, Laminator, Spiral Binder, thermal binder.

This position description covers the most essential functions and duties associated with this position. Other duties may be assigned by the President or appropriate supervisory personnel. The College reserves the right to alter duties, responsibilities, conditions, working hours, and job title as necessary.

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