Copywriter

Brooklyn Academy of Music (BAM) is a multi-disciplinary arts center located in Brooklyn, New York. For more than 150 years, BAM has been the home for adventurous artists, audiences, and ideas-engaging both global and local communities. With world-renowned programming in theater, dance, music, opera, film, and much more, BAM showcases the work of emerging artists and innovative modern masters.

BAM's Copywriter will deliver persuasive, accurate, and engaging copy and content that strengthens and evolves BAM's brand voice across a wide range of marketing, brand storytelling, editorial, and fundraising initiatives. This role plays a key part in shaping how audiences experience our organization by developing messaging and content that drives attendance, deepens engagement, and builds lasting relationships with diverse communities. Typical projects include concepting, researching, and writing for print brochures and mailers, promotional email campaigns, website content, social media, video scripts, membership and development initiatives, and fundraising communications. Subject areas include live performance, film, education, family programming, visual art, and literary programs.

In addition, the ideal candidate will collaborate closely with teams across Marketing (design, video, social, digital) and Development to create cohesive, audience-centered campaigns. This role requires both creative execution and strategic thinking, translating organizational goals into compelling narratives that resonate with both loyal patrons and new audiences. Develop and refine brand-aligned messaging that drives ticket sales, audience growth, and program awareness. Contribute to improving performance metrics across channels (email engagement, web traffic, conversions) through thoughtful copy, content, and testing. Independently manage copy and content projects while contributing to larger campaign strategies and messaging frameworks. Help evolve and maintain brand voice guidelines by delivering consistent, high-quality marketing materials and ensuring alignment across channels and teams

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Lead copy development for a variety of deliverables, including email campaigns, season brochures, web content, direct mail, digital advertising, social media, and fundraising initiatives
• Concept and execute messaging that captures the artistic vision and emotional impact of programming
• Collaborate cross-functionally with marketing, design, and development teams from project kickoff through final delivery
• Interpret creative briefs and provide thoughtful input on messaging strategy and campaign direction
• Ensure consistency, clarity, and quality across all written materials, maintaining a strong and cohesive brand voice
• Manage multiple projects simultaneously, balancing deadlines and priorities in a fast-paced environment
• Provide editing and feedback on copy as needed to support overall team quality
• Other duties assigned