Corporate Director of Marketing
Carter Hospitality GroupTemecula, California
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Overview
Schedule
Full-time
Career level
Director
Benefits
Health Insurance
Dental Insurance
Paid Vacation
Job Description
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discounts
- Health insurance
- Paid time off
- Training & development
- Vision insurance
Job Title: Corporate Director of MarketingDepartment: MarketingReports To: PresidentEmployment Type: Full-Time, Exempt
Position Summary
Carter Hospitality is seeking an experienced and results-driven Corporate Director of Marketing to lead the strategy, execution, and performance of marketing initiatives across a diverse portfolio of destination resorts, wineries, and hospitality experiences.
This role is responsible for driving measurable revenue growth through innovative, data-driven marketing strategies that increase resort occupancy, average daily rate (ADR), direct bookings, wine sales, and guest loyalty. The ideal candidate brings a strong balance of strategic vision, analytical expertise, and hands-on leadership.
The Corporate Director of Marketing will collaborate closely with operations, revenue management, and sales leadership to develop integrated campaigns that connect guests to exceptional experiences—from wine country getaways and culinary events to spa retreats and seasonal activations.
Key ResponsibilitiesStrategic Marketing Leadership
- Develop and implement comprehensive corporate marketing strategies aligned with organizational goals and revenue objectives.
- Lead annual marketing planning and budget development for all properties and business units.
- Evaluate market conditions, competitive landscape, industry trends, and consumer behavior to identify opportunities for growth.
- Ensure alignment of marketing initiatives with the company’s brand identity and long-term strategic objectives.
- Partner closely with revenue management, sales, and operations leadership to drive demand generation, optimize occupancy, and maximize ADR.
- Develop strategies to increase direct bookings and reduce reliance on third-party distribution channels.
Brand Management
- Oversee the development and maintenance of a consistent corporate brand identity across all marketing channels and materials.
- Ensure brand standards are upheld across properties, digital platforms, advertising, and promotional campaigns.
- Direct the creation and approval of marketing collateral, advertising materials, and brand communications.
Marketing Campaign Development
- Lead the planning and execution of integrated marketing campaigns to promote the resort, spa, restaurants, and related services.
- Oversee digital marketing strategy including website management, email marketing, social media presence, and online advertising.
- Ensure marketing initiatives support key revenue drivers including rooms, food and beverage, spa services, and group sales.
- Develop and promote experiential programming including wine events, culinary experiences, seasonal activations, and guest experiences that increase visitation and length of stay.
Guest & CRM Marketing
- Oversee guest database strategy, email marketing, and CRM initiatives designed to increase repeat visitation, guest loyalty, and wine club growth.
- Develop lifecycle marketing strategies that engage guests before, during, and after their stay.
Winery and Brand Integration
- Support the marketing and brand development of the company’s estate wine brands.
- Integrate winery experiences, tasting rooms, wine clubs, and resort stays into unified marketing campaigns.
Public Relations and Media Relations
- Manage the PR agency to develop and maintain relationships with key media outlets, influencers, tourism organizations, and industry partners.
- Oversee press relations, publicity campaigns, and brand storytelling initiatives.
- Coordinate media events, press visits, and public relations activities that promote the brand and enhance reputation.
Marketing Analytics and Reporting
- Monitor and analyze marketing performance metrics, campaign results, and return on investment.
- Utilize analytics tools and data sources such as CRM platforms, website analytics, and digital engagement metrics to guide marketing decisions.
- Prepare regular reports and strategic recommendations for executive leadership.
- Provide insights to leadership regarding market demand trends, competitive positioning, and opportunities for revenue growth.
Budget and Vendor Management
- Develop and manage the corporate marketing budget to ensure effective use of resources.
- Oversee relationships with external marketing agencies, creative partners, and media vendors.
- Negotiate contracts and evaluate vendor performance.
Leadership and Team Development
- Recruit, train, mentor, and supervise marketing team members.
- Establish clear goals and performance expectations for marketing staff.
- Promote a collaborative and innovative work environment that supports professional growth and organizational success.
Cross Department Collaboration
- Partner with leadership teams across operations, food and beverage, spa, sales, and events to support business initiatives.
- Participate in strategic planning sessions to support revenue growth and brand development.
- Provide marketing guidance and support to property-level teams as needed.
Additional Responsibilities
- Maintain compliance with company policies and procedures.
- Perform other duties as assigned by executive leadership.
Qualifications
Education
Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or a related field preferred.
Experience
- Minimum 8-12 years of progressive marketing leadership experience, preferably within hospitality, resort, or tourism industries.
- Demonstrated success developing and executing strategic marketing plans.
- Experience managing integrated digital marketing, brand management, and public relations initiatives.
- Experience leading marketing teams and managing agency relationships.
Knowledge, Skills, and Competencies
- Strategic marketing leadership and planning
- Strong analytical and data-driven decision-making abilities
- Exceptional written, verbal, and presentation communication skills
- Budget management and financial analysis
- Brand management and positioning expertise
- Project management and organizational skills
- Leadership, coaching, and team development
- Ability to manage multiple priorities in a fast-paced environment
- Familiarity with modern marketing technology stacks and AI-assisted marketing tools for analytics, content creation, and campaign optimization.
Why Join Carter Hospitality
Carter Hospitality offers a unique opportunity to shape the marketing strategy of a dynamic and growing hospitality portfolio. This role provides the ability to influence brand positioning, elevate guest experiences, and directly impact revenue growth across multiple properties and experiences.We are an equal opportunity employer.
Compensation: $120,000.00 - $130,000.00 per year
Established in 2011, Carter Hospitality Group, LLC. is a family-owned hospitality company with 4 hotels and resorts as well as 3 wineries across the United States. Based in Orange County, California, the company manages and owns a portfolio of luxury properties including South Coast Winery Resort & Spa, Temecula, California; Carter Estate Winery and Resort, Temecula California; and Carter Creek Winery Resort & Spa, Hill Country, Texas. Carter Hospitality Group also serves as the owner-franchisee for Radisson Hotel Orlando Lake Buena Vista South, Orlando Florida. The company also owns the South Coast Winery in Temecula California, Carter Estate Winery in Temecula California and the Carter Creek Winery in Hill Country, Texas. For More information, visit us at CarterHospitality.com.
Purpose
Enriching lives by crafting exceptional environments and experiences.
Niche
We design, build and care for unique settings where communities thrive and memorable experiences come to life.
We are an Equal Employment Opportunity employer.
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FAQs About Corporate Director of Marketing Jobs at Carter Hospitality Group
What is the work location for this position at Carter Hospitality Group?
This job at Carter Hospitality Group is located in Temecula, California, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Carter Hospitality Group?
Candidates can expect pay range between $120,000–$130,000 for this role.
What employment applies to this position at Carter Hospitality Group?
Carter Hospitality Group lists this role as a Full-time position.
What experience level is required for this role at Carter Hospitality Group?
Carter Hospitality Group is looking for a candidate with "Director" experience level.
What benefits are offered by Carter Hospitality Group for this role?
Carter Hospitality Group offers following benefits: Health Insurance, Dental Insurance, and Paid Vacation for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at Carter Hospitality Group?
You can apply for this role at Carter Hospitality Group either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.