Creative & Brand Marketing Manager
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Overview
Schedule
Full-time
Career level
Director
Remote
Hybrid remote
Compensation
$70,000-$90,000/year
Benefits
Health Insurance
Flexible/Unlimited PTO
Career Development
Job Description
Benefits:
- 401(k)
- 401(k) matching
- Competitive salary
- Dental insurance
- Employee discounts
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
- Vision insurance
The Art: Storytelling, Canva, Video, Community
The Opportunity
We are a family-friendly start-up in hyper-growth mode, scaling from 18 to nearly 40 locations this year. Our brand is our most valuable asset. We need a Creative & Brand Marketing Manager to ensure our "soul" stays intact. You are the creative engine of the company, responsible for the visual identity, the narrative, and the "marketing-in-a-box" tools that empower our franchisees to win in their local markets.
Key Responsibilities:
- Multimedia Production: Be our lead "creator." Produce high-impact visual assets, short-form videos (Reels/TikToks), and graphics using Canva/Adobe that build trust and excitement with families.
- Campaign & Promotion Development: Design and launch effective system-wide promotions with trackable results. Develop the strategy and "marketing-in-a-box" toolkits (flyers, social, email) so franchisees can execute high-performing promotions immediately.
- High-Intent Content: Own the editorial calendar for our socials, bulk emails, and blogs. Write and manage content designed to attract parents looking for activities and entrepreneurs looking for investments.
- Social Strategy & Virality: Own the execution of our national social channels. Build authority on LinkedIn and drive engagement/virality on TikTok, Instagram and Facebook by staying ahead of trends.
- Asset Library & Presentation Design: Organize our national photo/video library for searchable franchisee access. Own the "look and feel" of all corporate slide decks, from investor pitches to training webinars.
- PR & Media Relations: Act as the primary point of contact for PR inquiries. Draft press releases for milestones and coordinate local media opportunities for franchisees.
- Website Copywriting: Craft compelling, conversion-focused copy for our national site, franchise recruitment pages, and 40+ local location pages.
- Franchisee Creative Training: Act as the "Brand Coach." Train owners on how to tell their story, execute community marketing (influencers, school partnerships, local events), and use our creative tools.
- Meet the Team Day (MTTD): Present the marketing "vision" during monthly events in Chester, MD, helping to close prospective franchise candidates.
- Collaborative Partnership: Work in a tight "Brand & Growth" pod alongside our Growth & Performance Manager to ensure technical strategy and creative vision are aligned.
How We Measure Success:
- Sales by Source: Evidence of bookings originating from your managed channels (Email, Social, Blog).
- Conversion Growth: Improved open/click rates on bulk emails and conversion rates on high-intent website and blog content.
- Promotion Performance: High franchisee participation and successful booking rates driven by your campaign creative.
- Brand Consistency: 100% adherence to visual and verbal identity across all 38+ locations.
- Adoption: High usage rates of the asset library and "marketing-in-a-box" tools by local owners.
Who You Are
- The Practical Creator: A "doer" who lives in Canva and CapCut. You enjoy picking up the camera, writing the hook, and building assets that move the needle.
- The Visual Storyteller: You have a high "taste level" and know how to make content feel premium yet approachable.
- The Wordsmith: You can pivot from a playful blog for parents to a high-stakes LinkedIn post for investors.
- The Organized Librarian: You understand that great content is only useful if the franchisees can find it.
- A Natural Coach: You have the patience to teach a first-time business owner how to win in their local community.
- Experience: 5–7+ years in brand management or creative direction, ideally in a multi-unit or franchise environment.
Benefits & Perks
- Salary: $70,000 – $90,000 (commensurate with experience).
- Hybrid: 2 days/week in our Chester, MD HQ; 3 days remote.
- Health & Wealth: Comprehensive Health Insurance and 401K with company matching.
- Work-Life Harmony: Unlimited Paid Time Off and a family-first internal culture.
- Family Perks: Free cooking classes for you and your family!
- Growth: Impact the success of dozens of small business owners at the ground level.
Compensation: $70,000.00 - $90,000.00 per year
About Us
Taste Buds Kitchen has taken the country by storm with a refreshingly simple concept. We provide culinary entertainment to kids, families and adults in a fun, beautiful and state-of-the art Kitchen Studio. Kids ages 2 to teen love our hands-on cooking classes, camps, birthday parties and field trips. Adults love our byob date night cooking classes, birthday parties, bachelorettes, showers and corporate events. Our innovative programs are as entertaining as they are educational. We always strive to engage and delight our guests.
Job Opportunities
We have incredible career opportunities in each of our growing Kitchen Studios nationwide, as well as our corporate office. Get involved in an exciting and growing company. We are always looking for dynamic talent to join our fun-loving and hard-working team! Perfect for culinary professionals, passionate foodies, teachers, managers, administrators, marketers and college and high school students alike.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
FAQs About Creative & Brand Marketing Manager Jobs at HQ
What is the work location for this position at HQ?
This job at HQ is located in Chester, Maryland, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at HQ?
Candidates can expect a pay range of $70,000 and $90,000 per year.
What employment applies to this position at HQ?
HQ lists this role as a Full-time position.
What experience level is required for this role at HQ?
HQ is looking for a candidate with "Director" experience level.
What benefits are offered by HQ for this role?
HQ offers following benefits: Health Insurance, Flexible/Unlimited PTO, Career Development, 401k Matching/Retirement Savings, and Health & Wellness Programs for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at HQ?
You can apply for this role at HQ either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.