Creative - Copy Lead

Native PetSaint Louis, MO

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Overview

Schedule

Full-time

Career level

Director

Remote

Benefits

Home Office Reimbursement/Stipend

Job Description

Role Overview

Native Pet is seeking a senior Copy Lead to own and evolve our brand voice, campaign storytelling, and product messaging across every consumer touchpoint.

This is a strategic, concept-driven role for a writer who leads big ideas and narrative systems, not just executional output. Our creative organization uses carefully trained GPT workflows to accelerate copy production for select high-volume channels such as CRM and growth testing. The Copy Lead plays a critical role in shaping, training, and governing these systems ensuring speed never comes at the expense of clarity, performance, or brand integrity.

This role focuses human creative energy where it matters most: campaign concepts, product storytelling, launch narratives, retail moments, and brand platforms–while building frameworks that allow AI-assisted copy workflows to scale responsibly.This is a remote/work from home position.

What You’ll Own:Brand Voice & Messaging Leadership

Own and evolve Native Pet’s brand voice and tone across channels
Build messaging architecture and narrative frameworks across funnel stages
Develop clear copy standards and brand voice guidelines
Ensure consistency across packaging, PDP, paid, CRM, retail, and PR
Act as senior copy voice across creative and marketing org and be able to present and defend messaging rationale to leadership

Campaign & Concept Development

Lead copy for integrated campaigns and brand platforms
Partner with Creative and Marketing to develop campaign territories and big ideas
Write campaign headlines, scripts, and narrative systems
Translate brand strategy into emotionally resonant storytelling

Product & Commercial Storytelling

Lead product positioning and launch messaging
Build benefit frameworks and claims language in partnership with regulatory and product teams
Own high-impact product storytelling across PDP, Amazon, and retail
Turn technical nutrition and ingredient science into consumer-clear language

AI-Accelerated Copy Systems Leadership

Help design and train GPT-based copy workflows for approved use cases
Build prompt frameworks and guardrails for GPT copy generation
Oversee quality control and brand alignment of AI-assisted outputs
Enable speed and scale in:
- CRM flows
- Lifecycle messaging
- Growth testing variants
- Performance ad iterations

High-Impact Brand Moments

Own copy for PR boxes, retail launches, and trade show storytelling
Lead messaging for brand activations and premium moments
Partner with packaging and design teams
Develop retail and shelf storytelling systems

Who You Are

8+ years in senior brand or campaign copy roles
Strong concepting and narrative platform experience
Proven campaign and integrated storytelling work
Experience building or governing brand voice systems
Comfortable working with AI-assisted creative workflows

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FAQs About Creative - Copy Lead Jobs at Native Pet

What is the work location for this position at Native Pet?

This job at Native Pet is located in Saint Louis, MO, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Native Pet?

Employer has not shared pay details for this role.

What employment applies to this position at Native Pet?

Native Pet lists this role as a Full-time position.

What experience level is required for this role at Native Pet?

Native Pet is looking for a candidate with "Director" experience level.

Does Native Pet allow remote work for this role?

Yes, this position at Native Pet supports remote work, giving candidates the flexibility to work outside the primary office location.

What is the process to apply for this position at Native Pet?

You can apply for this role at Native Pet either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.