
Creative Program Manager
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Overview
Job Description
PROGRAM MANAGER – CREATIVE TEAM
ABOUT OUR TEAM This is a global, in-house creative organization that drives the vision for brand perception across a portfolio of widely used digital platforms and products. The team develops next-generation creative advertising, consumer brand content, and experiences across a large global audience.
The vision centers on bold, forward-thinking creativity that shapes how people connect. The team is composed of top-tier creative talent producing high-impact work at massive scale, pushing the boundaries of traditional advertising through innovative, platform-native experiences.
There is a strong emphasis on attracting and developing world-class talent, fostering collaboration across internal teams and external partners, and maintaining a consistent, high-quality creative narrative across all work.
ABOUT THIS ROLE Program Managers are strategic creative leaders who partner closely with marketing and product teams to plan and manage creative initiatives. They are responsible for forecasting work, ensuring alignment with marketing goals, mitigating risks, and enabling creative teams to produce their best work.
This role supports a business marketing organization, with a focus on key campaign moments and large-scale initiatives.
RESPONSIBILITIES
Planning
- Influence and understand marketing creative plans, particularly for in-product experiences across a portfolio of brands
- Proactively identify key challenges within marketing and advertising creative plans
- Take a broad, strategic perspective to problem-solving and identify creative solutions
- Advocate for creative innovation and new initiatives
- Plan and coordinate resource needs across multiple projects
Partnerships
- Build strong relationships with marketing, media, research, and analytics teams
- Foster trusted partnerships with creative and production stakeholders
Program Management
- Manage creative projects to ensure successful delivery of marketing initiatives
- Serve as a lead point of contact for external agencies
- Prioritize competing needs with sound judgment and creative problem-solving
- Coordinate resources across multiple concurrent projects
MINIMUM QUALIFICATIONS
- BA/BS degree or 10+ years of experience in a creative agency, production studio, and/or digital product marketing environment
- Experience working with marketing teams or within creative agencies
- Cross-functional collaboration experience across media, research/planning, and analytics
- Experience managing marketing and/or product initiatives, including creative development aligned to strategy
- Experience overseeing campaigns across live action, digital, and animation
- Strong prioritization, problem-solving, and multitasking skills
Top 3 Must-Have HARD Skills
1. Creative Agency or Production Studio ExperienceWhat to look for on resumes:
- Experience at recognized creative agencies, production companies, or in-house creative teams
- Titles such as Creative Producer, Account Manager, Project Manager, or Production Coordinator
- Background in well-known agencies (e.g., Wieden+Kennedy, Droga5, R/GA, 72andSunny, BBDO, etc.)
2. Campaign Management Across Multiple Media TypesWhat to look for on resumes:
- Experience managing integrated campaigns across live action, digital, animation, and experiential
- Portfolio examples or resume bullets highlighting multi-channel campaigns
- Keywords: "360 campaign,” "integrated marketing,” "multi-channel,” "cross-platform”
3. Cross-Functional Stakeholder CoordinationWhat to look for on resumes:
- Experience collaborating across marketing, media, analytics, and creative teams
- Acting as a liaison between internal teams and external partners/agencies
- Keywords: "cross-functional,” "stakeholder management,” "agency partnerships,” "resource allocation”
- Proven ability to manage multiple projects simultaneously
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Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
