Creative Strategist – Paid Social & Display Ads
Innovative MetricsBeverly Hills, CA
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Overview
Schedule
Full-time
Career level
Senior-level
Remote
On-site
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Job Description
About the Role
We’re hiring a creative strategist for paid Social & display ads to concept, design, and iterate high-converting ad creatives for paid acquisition campaigns across mortgage, solar, insurance, and home services.
You’ll work closely with a senior media buyer to develop and produce winning ads end-to-end — from idea to execution — that drive qualified leads at scale.
This is not a brand/design-only role. You must understand performance marketing, direct response psychology, and how to design creatives that convert — not just look good.
What You’ll Do
- Concept and create high-converting ad creatives (static, video, UGC-style, advertorial angles, hooks)
- Design ad creatives yourself (images, variations, layouts, thumbnails, etc.)
- Write or contribute to direct response copy (hooks, headlines, scripts)
- Generate and test new creative angles, hooks, and offers
- Collaborate closely with media buyers to:
- Analyze performance data
- Identify winning patterns
- Scale top-performing concepts
- Rapidly iterate on creatives based on performance data
- Build a high-volume creative testing pipeline
- Stay current with trends across Meta, TikTok, YouTube, and native platforms
What We’re Looking For
- 3–5+ years experience in direct response marketing + creative production
- Strong design skills (you can actually produce ads yourself, not just brief them)
- Proven track record creating ads that generate leads at scale
- Experience in one or more of:
- Mortgage
- Solar
- Insurance
- Home services
- Deep understanding of:
- Hooks, angles, and messaging
- Consumer psychology
- Conversion-focused design (not just aesthetics)
- Ability to turn data into new creative iterations quickly
- Comfortable in a fast-paced, test-heavy environment
Required Tools / Skills
- Design tools (Figma, Photoshop, Canva, etc.)
- Basic video editing (CapCut, Premiere, After Effects, etc.)
- Ability to create:
- Static ads
- UGC-style creatives
- Short-form video ads
- Landing page/mock creative concepts
Nice to Have
- Experience working with high-spend media buyers ($500K+/month)
- Experience with TikTok-style and native ad creatives
- Copywriting experience in direct response
What Success Looks Like
- You consistently produce ads that convert — not just look good
- You generate new creative concepts weekly
- Your creatives directly contribute to lower CPL and higher volume
- You can both ideate and execute without bottlenecks
Compensation
- Competitive base + performance-based bonuses tied to:
- Creative performance
- Winning ad volume
- Contribution to campaign scaling
- Comprehensive healthcare coverage - Medical, Dental and Vision
- Paid vacation
- Paid sick and mental health days
- Tuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits
- Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises
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FAQs About Creative Strategist – Paid Social & Display Ads Jobs at Innovative Metrics
What is the work location for this position at Innovative Metrics?
This job at Innovative Metrics is located in Beverly Hills, CA, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Innovative Metrics?
Employer has not shared pay details for this role.
What employment applies to this position at Innovative Metrics?
Innovative Metrics lists this role as a Full-time position.
What experience level is required for this role at Innovative Metrics?
Innovative Metrics is looking for a candidate with "Senior-level" experience level.
What benefits are offered by Innovative Metrics for this role?
Innovative Metrics offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, Paid Vacation, Paid Sick Leave, Career Development, Tuition/Education Assistance, and Health & Wellness Programs for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at Innovative Metrics?
You can apply for this role at Innovative Metrics either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.