Creative Strategy Lead - Worldwide Consumer Print Marketing

Description -

Job Summary

As a Creative Strategy Lead within Worldwide Consumer Print Marketing, you are responsible for developing and executing customer-centric creative strategies that translate product value propositions into compelling, high-impact marketing content.

You own the end-to-end creative strategy and execution for key assets, ensuring all content aligns with business objectives and resonates with target audiences across channels. A core part of this role is understanding and improving creative performance—leveraging data, insights, and a test-and-learn approach to continuously optimize content and drive stronger campaign outcomes.

You partner closely with Global Strategy Lead, Product Marketing, and agency partners to deliver cohesive, cross-channel campaigns. As an individual contributor, you lead through influence—managing stakeholders, guiding agency partners, and driving alignment to ensure high-quality, on-time execution.

Responsibilities

• Develop customer-centric creative strategies and insight-driven briefs that translate product value propositions into compelling campaign narratives
• Own the end-to-end development and execution of creative assets including but not limited to event materials, videos, datasheets, and digital content, ensuring alignment with brand and business objectives
• Lead agency partners through the full creative lifecycle, including briefing, development, feedback, iteration, and final delivery inclusive of production oversight
• Drive a structured test-and-learn approach to creative, leveraging performance data and insights to continuously optimize content and improve campaign outcomes
• Collaborate cross-functionally with Strategy, Brand, Finance, Legal, and other stakeholders to ensure alignment across strategy, execution, and approvals
• Manage stakeholder relationships and drive alignment on priorities, timelines, and creative direction across global teams
• Ensure all creative output maintains high standards of quality, consistency, and alignment with brand guidelines campaign visual identity and leveraging channel best practices

Education & Experience Recommended

• The compensation and benefits information is accurate as of the date of this• posting. The Company reserves the right to modify this information at any time,• with or without notice, subject to applicable law.

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Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

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