Creator Partnerships Coordinator

Role Summary

The Creator Partnerships Coordinator supports the execution and expansion of WorkMoney Media's creator program by identifying, recruiting, and managing creators who help extend the organization's reach, deepen audience engagement, and amplify key campaigns across social platforms. Working on a project basis, this role manages creator partnerships from outreach through campaign completion, ensuring creators are aligned with campaign objectives, deliver high-quality content, and meet project timelines.

Working closely with the Creator Partnerships Manager and cross-functionally throughout the organization, this role matches creators with campaign needs, coordinates project execution, and strengthens WorkMoney Media's growing network of creator partnerships. This is a highly collaborative, hands-on role that balances relationship management with project execution, requiring someone who is equally comfortable recruiting creators, coordinating campaigns, managing deliverables, analyzing performance, and supporting scalable program growth.

Role Responsibilities

• Support the execution and continued expansion of WorkMoney Media's creator program across TikTok, Instagram, YouTube, and other relevant social platforms.
• Recruit, onboard, and manage creators aligned with campaign objectives, audience priorities, and geographic markets.
• Build and maintain strong relationships with creators, serving as a primary point of contact throughout assigned campaigns.
• Manage creator outreach, communications, deliverables, approvals, timelines, and payment coordination for assigned projects.
• Partner closely with the Creator Partnerships Manager to expand creator coverage, increase program capacity, and support simultaneous campaigns across multiple markets.
• Collaborate with research, editorial, production, social, legal, and marketing teams to develop creator briefs and campaign materials.
• Match creators to campaigns based on audience, content style, expertise, geography, and campaign objectives.
• Monitor creator content to ensure deliverables align with messaging, brand standards, and platform best practices.
• Track creator performance and campaign metrics, providing recommendations to improve future creator partnerships.
• Maintain creator databases, campaign documentation, and workflow processes that support efficient program management.
• Stay informed on creator economy trends, emerging talent, and platform best practices to identify new partnership opportunities.
• Perform other duties and special projects as assigned.

Requirements

Minimum & Required Qualifications

• 3+ years of experience managing creator partnerships, influencer marketing campaigns, talent relations, or social media partnerships.
• Demonstrated experience recruiting, onboarding, and managing creators across TikTok, Instagram, YouTube, or other major social platforms.
• Experience coordinating multiple creator campaigns simultaneously while managing competing priorities and deadlines.
• Strong understanding of social media platforms, creator trends, and platform best practices.
• Excellent relationship management skills with the ability to build trust and communicate effectively with creators, talent representatives, and internal stakeholders.
• Strong project management and organizational skills with exceptional attention to detail.
• Experience managing campaign timelines, content approvals, deliverables, and creator communications from start to finish.
• Ability to analyze campaign performance and provide recommendations for future creator partnerships.
• Ability to work independently while collaborating effectively with cross-functional teams in a fast-paced environment.
• Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, Business, or a related field, or equivalent professional experience.
• Exceptional organizational skills with attention to detail and follow-through.
• Excellent written and verbal communication skills.
• Ability to manage multiple deadlines in a fast-paced, creative environment.
• Inspired by WorkMoney Media’s mission to improve the financial well-being of everyday Americans.

Preferred Qualifications

• Experience managing creator or influencer campaigns across multiple geographic markets or regional initiatives.
• Experience working with mission-driven organizations, advocacy campaigns, media companies, or digital publishers.
• Experience using creator management or influencer marketing platforms such as CreatorIQ, GRIN, Aspire, Modash, or similar tools.
• Familiarity with social media management platforms such as Emplifi, Sprout Social, or similar software.
• Experience negotiating creator partnerships, compensation, and project scopes.
• Knowledge of FTC disclosure requirements and sponsored content best practices.
• Experience tracking campaign performance and preparing reports using platform analytics.
• Existing relationships with creators, creator agencies, or talent managers are a plus.