CRM & Lifecycle Manager

Ignite Your Career Where Innovation Leads the Way!

Bally's Interactive is redefining the future of entertainment by powering one of the world's most dynamic entertainment ecosystems. We believe the customer experience is the product, and through technology and innovation, we create experiences that captivate and delight our customers.

You'll apply your expertise in sports betting, iGaming, live sports streaming, payments and fraud prevention, CRM, and gamification technologies. Whether your passion lies in data, AI, machine learning, user experience, security, or emerging tech, you'll have the opportunity to grow, innovate, put your ideas to the test, and make a real impact.

Join our team and elevate your career in a rapidly growing industry that rewards bold thinking, creativity, and innovation.

What About The Role?

At Bally's Interactive we don't just run campaigns, we orchestrate player journeys. We're looking for a CRM & Lifecycle Manager to take the lead on high-impact, data-driven lifecycle strategies across our casino and sportsbook brands, markets, and products in North America.

This role sits at the heart of retention marketing, owning the plays that turn first-time players into loyal regulars. If you love segmentation, experimentation, personalization, and watching the numbers move because of your strategy, this is your table.

What You'll Do

• Run the lifecycle playbook by leading CRM campaigns across multiple brands, markets, products, and player segments, aligning closely with business and retention strategy.

• Design smart player journeys spanning onboarding, reactivation, loyalty, and VIP touchpoints, all powered by data and insight.

• Brief and align creative by partnering with Content, Design, and Insights teams to ensure campaigns are on-brand, on-time, and high quality.

• Build, launch, and quality-assure campaigns across email, push notifications, and direct mail, ensuring strong execution and full regulatory compliance.

• Test, learn, and optimize by championing experimentation to continuously improve performance, engagement, and overall player experience.

• Turn data into action by working closely with BI and Insights teams to analyze results, identify opportunities, and share clear recommendations with stakeholders.

• Provide visibility and alignment by keeping Marketing, Product, Compliance, and Retention teams informed on active and upcoming initiatives.

• Help evolve CRM capabilities by supporting new tools, smarter processes, and advanced testing methodologies across the Retention function.

• Collaborate across the business to drive best practices, improve workflows, and raise the bar on CRM execution.

What We're Looking For

• 5+ years of experience in iGaming CRM / retention marketing

• Proven success owning and scaling lifecycle programs in fast-paced environments

• Experience in iGaming and/or sports betting, with a solid understanding of the regulatory and competitive landscape

• Hands-on knowledge of CRM platforms like Braze, Optimove, Adobe Campaign, or similar

• Comfort with HTML, QA, and multi-channel lifecycle execution

• A creative, results-driven approach with a strong sense of ownership

• The ability to juggle multiple priorities without dropping the ball

• Confidence presenting insights and performance to both technical and non-technical stakeholders

• Spanish language proficiency is strongly preferred

Why You'll Love Working Here

Join a team where the culture hits just as hard as the wins:

• Competitive pay with annual salary reviews & performance bonuses
• Medical, dental and vision plan options
• 401(k) matching for long-term wins
• Monthly socials and team building events
• Home office allowance to level up your remote set up
• Work-from-anywhere month (yes, really!)
• Downtown office with snacks, games and unbeatable energy

Flexible Working

At Bally's Interactive, we believe in the power of collaboration and working together in a shared space, as well as the benefits of working from home. We champion hybrid working wherever we can, offering a flexible blend of working in the office 3 days a week and from home twice a week.

DNA / Values

At Bally's Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!

We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally's we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

Equal Opportunities

At Bally's Interactive, we are committed to promoting equal opportunities in employment and working conditions.

Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.

We believe passionately that employing a diverse workforce is central to our success, this is our superpower.

We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.

Salary range: $80,000-$90,000 USD

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