CSS Program Manager

Description -

Consumer Services & Solutions (CSS) is responsible for several online consumer subscription businesses: Instant Ink, Instant Paper, All-In-Plan. CSS moves at a very fast pace to deliver innovation and continuous improvement cycles in order to improve customer experience and meet aggressive business performance goals. This role is responsible for leading the end-to-end development and launch of new / updated experiences by closely engaging with a broad set of cross-functional partners to remove roadblocks, align priorities, and collaborate on improvements. Additionally, the role drives closed-loop analysis efforts, streamlines processes, and identifies opportunities to enhance efficiencies.

This role is responsible for leading cross-functional teams and external agencies in developing and executing GTM plans and budgets that align with business objectives and opportunities. The role oversees the development and communication of closed-loop post-analyses for marketing programs, and executes messaging and customer segmentation strategies to enhance engagement. Additionally, the role includes tracking and reporting on program performance, collaborating with the sales team on training materials, overseeing marketing operations activities, and applying advanced subject matter knowledge to lead complex projects and resolve business issues.Responsibilities

• Leads cross-functional, cross-organizational teams and external agencies in the development and execution of GTM plans and budgets.

• Develops and secures approval for comprehensive GTM plans and budgets that align with business objectives and market opportunities.

• Leads development and communication of closed-loop post-analysis for marketing programs, identifying key insights and actionable recommendations to optimize future initiatives.

• Develops, defines, and executes offering/segment messaging strategies and monitors their delivery.

• Leads execution and monitoring of predetermined customer segmentation strategies and experience plans to enhance customer engagement and drive targeted marketing efforts.

• Drives tracking and reporting of program performance against benchmarks, making data-driven recommendations for improvement.

• Leads collaboration with the sales team to assist in the development of sales training materials, ensuring alignment between sales and marketing efforts.

• Oversees marketing operations activities like CRM update, accrual management, collateral fulfillment etc. as directed.

• Assists sales with retailer/reseller account calls and development, fostering strong relationships and ensuring successful partnerships.

• Applies advanced subject matter knowledge, leads, and contributes to complex projects, and exercises independent judgment in resolving business issues and establishing policies.

Education & Experience Recommended

• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.

• Typically has 7-10 years of work experience, preferably in marketing, sales, channel, or a related field.

Knowledge & Skills

• Agile Methodology

• Analytics

• Business Development

• Business Strategies

• Business To Business

• Customer Relationship Management

• Data Analysis

• Digital Marketing

• Go-to-Market Strategy

• Key Performance Indicators (KPIs)

• Market Research

• Marketing

• Marketing Strategies

• New Product Development

• Product Management

• Product Marketing

• Product Strategy

• Project Management

• Thought Leadership

• Value Propositions

The pay range for this role is$116,150to$182,400USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.Benefits:HP offers a comprehensive benefits package for this position, including:

• Health insurance

• Dental insurance

• Vision insurance

• Long term/short term disability insurance

• Employee assistance program

• Flexible spending account

• Life insurance

• Generous time off policies, including;

• 4-12 weeks fully paid parental leave based on tenure

• 11 paid holidays

• Additional flexible paid vacation and sick leave (US benefits overview)

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

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Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’sEEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"