Customer Experience, Product Marketing Manager, Security and Observability

Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.

Title: Customer Experience, Product Marketing Manager, Security and Observability

Meet the Team

The Customer Experience (CX) Marketing team’s role is to differentiate and elevate Cisco as an advanced customer experience that is personalized, proactive, and predictive. The Product Marketing team has a mix of high-performing product marketers and go-to-market strategists, encompassing experience across positioning, messaging, content strategy and development, launch execution, and competitive analysis.

Overview

As a Product Marketing Manager focused on security and observability services at Cisco, you will integrate deep market insight and technical acumen to drive product positioning, messaging, and go-to-market execution. Your goal is to ensure Cisco’s offerings are understood, wanted, and adopted by our target audiences.

Key Responsibilities

• Scope: Lead marketing for multiple products and/or services within a portfolio.
• Go-To-Market (GTM) Strategy & Execution: Lead the orchestration of multi-channel GTM campaigns, major launches, or solution-level initiatives.

·       Positioning, Messaging, and Content: Develop and own messaging frameworks and narrative arcs for multiple products and/or services within a portfolio. Tailor content by persona/vertical (e.g., CIO, CISO, Practitioner) and buyer journey stage. Prepare presentations, demos, briefs, and other marketing/sales collaterals as needed.

• Sales, Partners, and Field Enablement: Support enablement programs with certification paths. Partner with sales leadership to address gaps and track impact, such as pipeline and win rates.
• Market, Customer & Competitive Intelligence: Synthesize multi-source insights (including usage data, surveys, and analyst notes) to flag trends. Recommend specific shifts to positioning, messaging, pricing, or program focus based on these insights.
• Stakeholder & Cross-Functional Collaboration: Lead and support cross-functional initiatives (launches, events, digital journeys, competitive plays). Escalate trade-offs and secure alignment on scope, sequencing, and resourcing.

Minimum Qualifications

• Bachelor’s degree
• 7+ years of related experience.
• Demonstrated experience creating product vision/direction via compelling positioning and messaging.
• Strong organizational and analytical skills, excellent written and oral communication skills, including experience in sales discussions.
• Strong ability to influence and work cross-functionally.
• Strong domain and technical knowledge of security services and products.
• Exceptional writing and presentation skills.
• Skilled in applying AI tools and prompt engineering best practices to optimize daily tasks and improve individual and team output.

Desired but not required

• Previous experience in IT Security and Observability B2B marketing
• Ability to deliver results in global, matrixed environments comprised of internal and external stakeholders
• Ability to travel domestically and internationally ~25% of the time
• Professional and technical certifications in product marketing, AI, or Security (e.g. CCNA, CCST)

#WeAreCisco (This is the Standard and cannot be changed)

#WeAreCisco where every individual brings their unique skills and perspectives together to pursue our purpose of powering an inclusive future for all.

Our passion is connection—we celebrate our employees’ diverse set of backgrounds and focus on unlocking potential. Cisconians often experience one company, many careers where learning and development are encouraged and supported at every stage. Our technology, tools, and culture pioneered hybrid work trends, allowing all to not only give their best, but be their best.

We understand our outstanding opportunity to bring communities together and at the heart of that is our people. One-third of Cisconians collaborate in our 30 employee resource organizations, called Inclusive Communities, to connect, foster belonging, learn to be informed allies, and make a difference. Dedicated paid time off to volunteer—80 hours each year—allows us to give back to causes we are passionate about, and nearly 86% do!

Our purpose, driven by our people, is what makes us the worldwide leader in technology that powers the internet. Helping our customers reimagine their applications, secure their enterprise, transform their infrastructure, and meet their sustainability goals is what we do best. We ensure that every step we take is a step towards a more inclusive future for all. Take your next step and be you, with us!

Why Cisco? 

At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. 

We are Cisco, and our power starts with you. 

Message to applicants applying to work in the U.S. and/or Canada:

Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks.  Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.

U.S. employees are eligible for paid time away as described below, subject to Cisco’s policies:

• 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees

• 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco

• Non-exempt employees receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees

• Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)

• 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next

• Additional paid time away may be requested to deal with critical or emergency issues for family members

• Optional 10 paid days per full calendar year to volunteer

For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows:

• .75% of incentive target for each 1% of revenue attainment up to 50% of quota;

• 1.5% of incentive target for each 1% of attainment between 50% and 75%;

• 1% of incentive target for each 1% of attainment between 75% and 100%; and

• Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

The applicable full salary ranges for this position, by specific state, are listed below:

New York City Metro Area:

Non-Metro New York state & Washington state:

* For quota-based sales roles on Cisco’s sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.

Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.