CW Social Media Intern (Fall 2026)

We take great strides to ensure our employees have the resources to live well, be healthy, continue learning, develop skills, grow professionally and serve our local communities. We invite you to apply for a career with us.

Residency in or relocation to Louisiana is preferred for all positions.

Strategic Communications team manages digital communications and marketing for the company, including through social and digital channels. Coordinating the digital experience through our social media platforms for our customers includes managing internal and external customer relationships through a variety of online tools.

The Social Media Intern is expected to perform the following duties:

• Work with Digital Experience Manager to develop social media strategy and digital marketing plan
• Create content for social, web, mobile and email distribution
• Utilize digital marketing to connect consumer to resources and programs
• Utilize online platforms to create and schedule content (we use Sprout Social)
• Participate in brainstorming and strategy sessions of integrated campaigns.
• Support recruitment and retention efforts of our Social Media Ambassador program, “Social Shield”
• Support Community Relations and Louisiana Blue Foundation team through digital channels
• Support Human Resources Talent Acquisition team by promoting Generation Blue, our internship program
• Support video production and online broadcast sessions by collaborating with Video Team
• Run and analyze reports using Sprout Social platform and Advanced Listening tools
• Conduct research on emerging trends in social media, digital marketing, mobile marketing and health information technology

Required Qualifications:

• Degree program(s) / Current Status:  Senior level undergraduate student with studies in communications, public relations, marketing, digital marketing or related field.
• Cumulative GPA:  3.0+ GPA preferred; minimum cumulative 2.5 GPA.
• Relevant Experience: Prior social media internship experience is preferred. Must be active or be willing to be active on various social media channels. Experience with social media management software, Google Analytics and industry related internship or professional work experience is a bonus.

Other Qualifications:

• Prefer proficiency with social media content platforms and online reporting tools.
• Must have working knowledge of Microsoft Office suite (Word, Excel, and PowerPoint).
•  Must demonstrate effective oral and written communication abilities.
•  Must demonstrate the ability to think analytically and present ideas professionally.
• Self-motivated, adaptable to a changing work environment and team-oriented. Must be able to work 20-25 hours per week.

#LI-DNI

An Equal Opportunity Employer

All internal employees please apply through Workday Careers.

PLEASE USE A WEB BROWSER OTHER THAN INTERNET EXPLORER IF YOU ENCOUNTER ISSUES (CHROME, FIREFOX, SAFARI)

Additional Information

Please be sure to monitor your email frequently for communications you may receive during the recruiting process. Due to the high volume of applications we receive, only those most qualified will be contacted. To monitor the status of your application, please visit the "My Applications" section in the Candidate Home section of your Workday account. 

If you are an individual with a disability and require a reasonable accommodation to complete an application, please contact recruiting@bcbsla.com for assistance.

In support of our mission to improve the health and lives of Louisianians, we encourage the good health of its employees and visitors. We want to ensure that our employees have a work environment that will optimize personal health and well-being. Due to the acknowledged hazards from exposure to environmental tobacco smoke, and in order to promote good health, our company properties are smoke and tobacco free. 

We perform background and pre-employment drug screening after an offer has been extended and prior to hire for all positions. As part of this process records may be verified and information checked with agencies including but not limited to the Social Security Administration, criminal courts, federal, state, and county repositories of criminal records, Department of Motor Vehicles and credit bureaus. Pursuant with sec 1033 of the Violent Crime Control and Law Enforcement Act of 1994, individuals who have been convicted of a felony crime involving dishonesty or breach of trust are prohibited from working in the insurance industry unless they obtain written consent from their state insurance commissioner.

Additionally, we are a Drug Free Workplace. A pre-employment drug screen will be required and any offer is contingent upon satisfactory drug testing results.