Data Analyst, Marketing

Mirage is an AI-native video platform that intelligently orchestrates production and editing through natural language. Our models leverage contextual awareness to execute the same creative decisions a professional editor would — dramatically improving productivity for experienced teams, while making video creation accessible to anyone.We’re an interdisciplinary team addressing some of the most difficult technical and creative challenges in generative media. As an early member of our team, you’ll tackle foundational problems that remain largely unsolved across the industry, driving an outsized impact on the future of creative expression.

More about us

Product(Captions by Mirage)

Research(Seeing Voices, technical-white-paper)

Updates(Mirage on X / twitter)

TechCrunch, Forbes AI 50, Fast Company (press)

Our Investors

We’re very fortunate to have some the best investors and entrepreneurs backing us, including Index Ventures, Kleiner Perkins, Sequoia Capital, Andreessen Horowitz, Uncommon Projects, Kevin Systrom, Mike Krieger, Lenny Rachitsky, Antoine Martin, Julie Zhuo, Ben Rubin, Jaren Glover, SVAngel, 20VC, Ludlow Ventures, Chapter One, and more.

Please note that all of our roles will require you to be in-person at our NYC HQ (located in Union Square)

About the role:

We’re looking for a strategic and highly analytical Marketing Data Analyst to help drive smarter acquisition, stronger retention, and more effective marketing investment decisions. In this role, you will partner with Marketing, Finance, and Leadership teams to transform complex, multi-channel data into clear insights and actionable recommendations. You'll play a key role in shaping how we measure performance, evaluate growth opportunities, and optimize the full customer journey. Operating at the intersection of data and strategy, you’ll turn insights into clear direction that shapes priorities, investments, and outcomes.

Key Responsibilities:

• Analyze acquisition, lifecycle, and broader marketing performance to identify trends, diagnose funnel gaps, and uncover opportunities to improve CAC, ROAS, LTV, retention, and engagement.

• Translate complex datasets into clear dashboards, reports, and executive-ready narratives for monthly business reviews, QBRs, and strategic planning sessions.

• Conduct deep-dive analyses into customer behavior, cohorts, segmentation, and retention patterns to inform marketing strategy and user journey improvements.

• Partner with performance marketing to evaluate multi-channel campaign impact and support optimization across paid, owned, and earned channels.

• Strengthen marketing attribution and incrementality measurement, including SKAN and probabilistic modeling approaches

• Design and evaluate A/B and multi-variate tests, ensuring rigorous measurement and actionable insight generation

• Collaborate cross-functionally with Finance, Marketing, and Data teams to enhance data reliability, improve measurement frameworks, and evolve out analytics capabilities.

• Serve as a trusted analytical advisor to marketing leadership, providing context, clarity, and strategic recommendations

Requirements:

• 4+ years of experience in marketing analytics or growth analytics within B2C, B2B, e-commerce, or SaaS environments.

• Advanced SQL proficiency with hands on experience analyzing marketing and user level data sets

• Experience with modern cloud data warehouses (e.g., BigQuery), including querying, data modeling, and building or maintaining tables to support analytics and scalable reporting.

• Strong understanding of core marketing and growth metrics across the customer lifecycle, including acquisition, activation, engagement, retention, and LTV, with the ability to connect marketing performance to broader business outcomes

• Proven ability to craft clear, compelling data stories and present insights to non-technical audiences and senior stakeholders.

• Demonstrated success partnering cross functionally with Marketing, Product, Data Engineering, and Finance teams

• Exceptional analytical, structured thinking, and problem-solving skills, with the ability to operate independently in fast-paced environments.

Bonus:

• Strong understanding of core marketing performance metrics, including CAC, CLV, ROAS, funnel performance, attribution, retention, and incrementality.

• Experience with mobile measurement partners (e.g., AppsFlyer) and familiarity with mobile attribution.

Benefits:

• Comprehensive medical, dental, and vision plans

• 401K with employer match

• Commuter Benefits

• Catered lunch multiple days per week

• Dinner stipend every night if you're working late and want a bite!

• Grubhub subscription

• Health & Wellness Perks (Talkspace, Kindbody, One Medical subscription, HealthAdvocate, Teladoc)

• Multiple team offsites per year with team events every month

• Generous PTO policy

Captions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Please note benefits apply to full time employees only.