Data Marketer - Performance & Integrated Marketing Analytics
First Commonwealth BankIndependence, OH
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Overview
Schedule
Full-time
Career level
Senior-level
Remote
Option for remote
Benefits
Career Development
Job Description
The highly analytical and collaborative Data Marketer will support performance optimization and integrated marketing insights within our regional bank's marketing team. Reporting to the Marketing & Brand Manager, this role will serve as lead in connecting insights across campaigns, channels, and customer segments to improve marketing effectiveness and drive measurable growth.
Essential Job Responsibilities__
Performance Marketing Support & Optimization
- Serve as key internal data marketing partner for ad agency and direct mail vendors.
- Analyze performance across digital and local marketing channels (paid search, social, display, email, partnerships, and community campaigns)
- Track and optimize key metrics such as cost per account, application conversion rates, CAC, LTV and campaign ROI
- Provide recommendations to the Marketing & Brand Manager on how to improve performance, messaging and budget allocation
- Support campaign testing, including audience targeting, messaging variations, and channel mix
- Manage audience data, segmentation frameworks, and data flows across systems
Integrated Marketing Insights & Synthesis
- Bring together data from multiple marketing programs (digital, branch, CRM, and brand campaigns) into a clear, unified performance view
- Identify trends, patterns, and opportunities across campaigns to inform strategy and planning
- Translate analytics into clear, actionable recommendations for a non-technical marketing audience
- Contribute to building a test-and-learn culture within the marketing team
Customer & Lifecycle Analytics
- Analyze the full customer journey, from awareness and acquisition through onboarding and retention
- Support segmentation efforts to identify high-value customer groups within local and regional markets
- Provide insights to Sales Enablement Manager to improve cross-sell and product adoption (checking, savings, loans, credit products)
- Help optimize marketing efforts to deepen customer relationships and increase lifetime value
Reporting & Dashboarding
- Develop and maintain regular reporting dashboards tracking campaign and channel performance
- Prepare weekly and monthly performance summaries for the Marketing & Brand Manager and leadership
- Ensure consistency in KPI definitions and measurement across campaigns and reporting
- Forecast performance and support planning for campaigns, promotions, and seasonal demand
- Evaluate and recommend enhancements to tools and systems to improve efficiency and scalability
Compliance & Data Integrity
- Ensure data collection and reporting practices align with banking regulations and privacy requirements
- Support proper tracking, tagging, and data accuracy across marketing systems
- Partner with internal teams (compliance, IT, vendors) to maintain responsible marketing data usage
Bona Fide Occupational Qualifications_____
- 4-8+ years of experience in marketing analytics, performance marketing, or data analysis in the financial industry or highly-regulated industry
- Experience with attribution models, media mix modeling, incrementality testing, or broader marketing effectiveness measurement
- Experience working within marketing teams (agency, in-house, or financial services preferred)
- Experience working across multiple datasets and systems
- High accuracy in reporting, tracking, and analysis
- Proficiency with analytics and reporting tools (e.g., Google Analytics, Power BI, Excel, and SQL)
- Ability to synthesize data and communicate insights clearly and effectively
- Strong organizational and collaboration skills across cross-functional teams
- Experience with attribution models, A/B testing, or campaign experimentation
- Experience in regional banking, credit unions, or financial services
- Familiarity with CRM platforms and marketing automation tools
- Understanding of local market dynamics and community-focused marketing
- May be eligible for Telecommuting
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FAQs About Data Marketer - Performance & Integrated Marketing Analytics Jobs at First Commonwealth Bank
What is the work location for this position at First Commonwealth Bank?
This job at First Commonwealth Bank is located in Independence, OH, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at First Commonwealth Bank?
Employer has not shared pay details for this role.
What employment applies to this position at First Commonwealth Bank?
First Commonwealth Bank lists this role as a Full-time position.
What experience level is required for this role at First Commonwealth Bank?
First Commonwealth Bank is looking for a candidate with "Senior-level" experience level.
Does First Commonwealth Bank allow remote work for this role?
Yes, this position at First Commonwealth Bank supports remote work, giving candidates the flexibility to work outside the primary office location.
What benefits are offered by First Commonwealth Bank for this role?
First Commonwealth Bank offers Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at First Commonwealth Bank?
You can apply for this role at First Commonwealth Bank either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.