Dealer Relations Manager--Unity Tactical

Job Title: Dealer Relations Manager Position Summary The Dealer Relations Manager is responsible for proactively managing and growing existing dealer and distributor relationships while identifying and developing new, strategic channel partners. This role focuses on expanding the company's presence across enthusiast, military, and law enforcement verticals. The dealer relations manager will report to the Director of Dealer and OEM Administration and will work cross-functionally with Operations, Business Development and Marketing teams to drive revenue growth, strengthen brand exposure, and support long-term strategic objectives. This position requires a strong understanding of dealer and distribution sales, relationship management, and the tactical industry, along with the ability to balance inside sales leadership with regular travel to key partners and industry events. Key Responsibilities Proactively manage and grow relationships with existing dealers and distributors to maximize revenue, retention, and brand alignment. Identify, pursue, and onboard new strategic channel partners within enthusiast, military, and law enforcement markets. Develop and execute inside sales strategies that support overall company revenue and growth objectives. Serve as a primary point of contact for channel partners, providing product knowledge, new equipment training, sales/support and retention of relationships. Collaborate closely with Operations, Business Development and Marketing teams to align sales initiatives, product availability, and promotional efforts. Support marketing initiatives by providing updated dealer information, market feedback, partner insights, and competitive intelligence. Represent the company at trade shows, industry events, and on-site partner visits. Track dealer and distributor sales performance, pipeline activity, and partner engagement using CRM and reporting tools. Ensure consistent brand messaging and professional representation across all channel interactions. Create Purchase Orders, Sales Orders, and Quotes for customers in support of the BD team. Become the subject matter expert regarding CRM and training lead within the company. Travel Requirements Approximately 25% travel anticipated. Travel includes attending trade shows, industry events, and visiting key dealer and distributor partners. Qualifications & Experience 5–10 years of sales, business development or channel management experience within the tactical industry strongly preferred. Proven experience managing dealer and distributor relationships. Demonstrated success developing new channel partners and driving revenue growth. Strong understanding of enthusiast, military, and law enforcement markets. Demonstrated ability to articulate a comprehensive understanding of products, industry dynamics, and forward-looking trends. Shooting, Sporting Industry, Law Enforcement or Military experience recommended. 4-year college degree preferred, though not required Skills & Competencies Strong relationship-building and communication skills. Confident instructor-training background to conduct training and presentations. Strategic mindset with the ability to identify growth opportunities. Highly organized with strong time management and follow-through. Ability to collaborate effectively across departments. Comfortable working independently while contributing to team-based goals. Proficiency with CRM systems and standard sales reporting tools. Work Environment Primarily office-based with periodic travel. Collaborative, fast-paced environment focused on growth, accountability, and performance. Location Strong preference to base the position at the company headquarters in Lafayette, Louisiana. Remote basing will be considered for the right candidate. Job Posted by ApplicantPro