Demand Generation Manager

About LILT

AI is changing how the world communicates - and LILT is leading that transformation.

We're on a mission to make the world's information accessible to everyone, regardless of the language they speak. We use cutting-edge AI, machine translation, and human-in-the-loop expertise to translate content faster, more accurately, and more cost-effectively without compromising on brand, voice, or quality.

At LILT, we empower our teammates with leading tools, global collaboration, and growth opportunities to do their best work. Our company virtues-Work together, win together; Find a way or make one; Quicker than they expect; Quality is Job 1-guide everything we do. We are trusted by Intel Corporation, Canva, the United States Department of Defense, the United States Air Force, ASICS, and hundreds of global Enterprises. Backed by Sequoia, Intel Capital, and Redpoint, we're building a category-defining company in a $50B+ global translation market being redefined by AI.

About the Role

Reporting to the Director of Demand Generation, you will own the end-to-end strategy, execution, and iteration of a repeatable demand engine designed to drive MQLs, source pipeline, and accelerate revenue opportunities across multiple product lines. You are directly responsible for building and automating high-impact digital programs across paid and organic channels-including email, webinars, PPC, display, social, and content syndication. You will lead experimentation efforts to optimize the marketing funnel and ensure data-driven governance across the database. This is a high-ownership role where you will partner closely with Sales, ADRs, and Marketing Operations to convert interest into qualified pipeline and ensure all programs align with aggressive revenue targets.

About You

You are a performance-driven operator and natural problem solver who thrives on taking extreme ownership of how demand turns into revenue. With an insatiable curiosity to understand the "why" behind the data, you aren't just satisfied with manual campaign maintenance; you are driven to build a repeatable demand engine through constant testing and optimization. You think in systems and feedback loops, possessing the technical aptitude to dive into the "plumbing" of our channels-from paid search and social to lifecycle email-to ensure every touchpoint translates into a measurable pipeline. As a highly hands-on "engine operator," you combine inquisitive strategy with tactical execution and cross-functional collaboration to diagnose funnel friction and scale growth opportunities.

What You'll Do

• Multi-Channel & Lead Gen Execution: Plan and execute end-to-end digital programs including paid social (LinkedIn, Reddit), organic social, display, retargeting, and 3rd party content syndication/CPL programs using a "test and learn" approach to turn successful experiments into repeatable, scalable campaign playbooks.

• Organic Visibility (SEO/AEO): Own the strategy for SEO and AEO, leveraging AEO tools to operationalize AI-driven insights and proactively influence our visibility within LLM-based discovery and generative search results.

• Paid Search Management: Directly oversee our paid search contractor and manage search strategy to ensure every dollar spent maximizes high-intent lead quality and pipeline ROI.

• Email & Lifecycle Management: Design and optimize persona-specific nurture sequences and lifecycle stages to move buyers forward based on behavior and signals.

• Measurement & Tracking Mastery: Own the tracking architecture for your campaigns, maintaining high-fidelity reporting and attribution to ensure a clear view of ROI.

• Operational Partnership: Partner closely with Marketing Operations to define the logic for lead scoring, automated routing, and database governance. While MOPs handles the technical build, you provide the strategic requirements for tracking and lifecycle stages.

• Sales and ADR Collaboration & Feedback: Work closely with the ADR team to convert MQLs and high-intent accounts into pipeline. You will establish a robust feedback process to ensure lead quality and align on follow-up plays.

• Event Strategy: Partner with Event Managers to architect integrated digital promotion strategies and utilize tools like Qualified to design and execute seamless post-event follow-up paths that convert attendees into pipeline.

• Strategic ABM & Gifting: Operationalize tiered ABM programs that combine digital ads with content, direct mail, and gifting to move priority accounts forward.

Who You Are

• Experience: 5+ years in B2B Demand Generation within a SaaS environment.

• Technical "Generalist": Deep foundational knowledge across the digital stack, including Google Ads, LinkedIn Advertising, and social platforms.

• Systems & Process Expert: Advanced proficiency in navigating complex marketing stacks, including Salesforce, Marketo/HubSpot, and Google Analytics. You are comfortable with tools and platforms to extract actionable insights.

• Signals & Intent Savvy: Practical exposure to leveraging enrichment and intent signals through platforms such as Demandbase, 6Sense, G2, Bombora, Clearbit, or ZoomInfo to power targeted campaigns.

• AI-Enabled Execution: Proven experience implementing AI-enabled workflows to accelerate copy iteration, segmentation hya pothesis, and automated performance summaries within marketing operations or nurture strategies.

• Math-First Brain: You have an analytical mindset with the ability to interpret data and translate it into actionable improvements.

• Ownership & Drive: You are a self-motivated go-getter with a high motor; you thrive in fast-paced, high-growth environments. You bring a "hustle" mentality, doing whatever it takes to get the job done and hit pipeline targets.

• High performance and experimentation mindset: you test, learn, document, and improve.

• Team Player: Comfortable partnering with Sales and RevOps in a multi-stage funnel and enterprise motion.

Our Story

Our founders, Spence and John met at Google working on Google Translate. As researchers at Stanford and Berkeley, they both worked on language technology to make information accessible to everyone. While together at Google, they were amazed to learn that Google Translate wasn't used for enterprise products and services inside the company.The quality just wasn't there. So they set out to build something better. LILT was born.

LILT has been a machine learning company since its founding in 2015. At the time, machine translation didn't meet the quality standard for enterprise translations, so LILT assembled a cutting-edge research team tasked with closing that gap. While meeting customer demand for translation services, LILT has prioritized investments in Large Language Models, human-in-the-loop systems, and now agentic AI.

With AI innovation accelerating and enterprise demand growing, the next phase of LILT's journey is just beginning.

Our Tech

What sets our platform apart:

• Brand-aware AI that learns your voice, tone, and terminology to ensure every translation is accurate and consistent

• Agentic AI workflows that automate the entire translation process from content ingestion to quality review to publishing

• 100+ native integrations with systems like Adobe Experience Manager, Webflow, Salesforce, GitHub, and Google Drive to simplify content translation

• Human-in-the-loop reviews via our global network of professional linguists, for high-impact content that requires expert review

LILT in the News

• Featured in The Software Report's Top 100 Software Companies!

• LILT makes it onto the Inc. 5000 List.

• LILT's continues to be an intellectual powerhouse, holding numerous patents that help power the most efficient and sophisticated AI and language models in the industry.

• Check out all our news on our website.

Information collected and processed as part of your application process, including any job applications you choose to submit, is subject to LILT's Privacy Policy at https://lilt.com/legal/privacy.

At LILT, we are committed to a fair, inclusive, and transparent hiring process. As part of our recruitment efforts, we may use artificial intelligence (AI) and automated tools to assist in the evaluation of applications, including résumé screening, assessment scoring, and interview analysis. These tools are designed to support human decision-making and help us identify qualified candidates efficiently and objectively. All final hiring decisions are made by people. If you have any concerns, require accommodations, or would like to opt-out of the use of AI in our hiring process, please let us know at recruiting@lilt.com.

LILT is an equal opportunity employer. We extend equal opportunity to all individuals without regard to an individual's race, religion, color, national origin, ancestry, sex, sexual orientation, gender identity, age, physical or mental disability, medical condition, genetic characteristics, veteran or marital status, pregnancy, or any other classification protected by applicable local, state or federal laws. We are committed to the principles of fair employment and the elimination of all discriminatory practices.