Demand Generation Marketing Manager
RDI Technologies, Inc.Knoxville, TN
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Overview
Schedule
Full-time
Career level
Senior-level
Remote
On-site
Benefits
Career Development
Job Description
Are you ready to be part of something groundbreaking? At RDI Technologies, we are transforming the way industries see and solve problems with our Motion Amplification® technology. By turning ordinary video into a powerful diagnostic tool, we help companies across manufacturing, aerospace, automotive, R&D, and more detect unseen motion, prevent costly failures, and design better products.Job OverviewRDI Technologies is hiring a Demand Generation Marketing Manager to own day-to-day execution across our demand generation function. You’ll work directly with the Director of Marketing on a small, hands-on team, with meaningful ownership across lifecycle marketing, social, reporting, and event support.This role is built for a self-directed B2B marketer who is energized by owning their lanes from strategy through execution; not waiting to be assigned tasks. If you want to do real work, see your impact quickly, and grow alongside a marketing function in build mode, this is a good fit.Essential Responsibilities and DutiesLifecycle Marketing & Lead Management
- Build, maintain, and optimize nurture sequences in Salesforce Account Engagement (Pardot)
- Own lead scoring, segmentation, and list hygiene across the marketing database
- Partner with sales on lead routing, follow-up workflows, and conversion handoff
- Ensure clean data flow between Pardot and Salesforce CRM
- Build and maintain marketing dashboards covering campaign performance, lead flow, and pipeline contribution
- Translate data into actionable recommendations for ongoing campaign optimization
- Track and report on KPIs across channels, segments, and product lines
- Own RDI’s organic social presence (LinkedIn-led), including content planning, posting cadence, community engagement, and performance tracking
- Collaborate with our in-house videographer to integrate video assets into social campaigns
- Identify and execute paid social opportunities as part of broader demand gen campaigns
- Drive pre-event and post-event marketing campaigns for trade shows, webinars, and industry events
- Manage event landing pages, email sends, lead capture, and follow-up nurtures
- Track and report on event-driven lead and pipeline performance
- 3–5 years of B2B marketing experience, with hands-on demand generation, lifecycle, or marketing operations work
- Direct experience with Salesforce and a marketing automation platform — Pardot / Salesforce Account Engagement strongly preferred; HubSpot or comparable acceptable
- Strong analytical skills. Comfortable building reports, interpreting data, and using it to drive decisions
- Solid copywriting eye, particularly for email and social
- Working knowledge of social media management tools and best practices
- Experience supporting event marketing (trade shows, webinars, virtual events)
- Self-directed and resourceful. Able to own initiatives on a lean team without heavy oversight
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- Experience marketing to industrial, manufacturing, or technical buyers
- Familiarity with ABM strategy and tools
- Experience with paid digital advertising (LinkedIn Ads, Google Ads)
- Basic design literacy (Canva, Figma, or similar)
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FAQs About Demand Generation Marketing Manager Jobs at RDI Technologies, Inc.
What is the work location for this position at RDI Technologies, Inc.?
This job at RDI Technologies, Inc. is located in Knoxville, TN, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at RDI Technologies, Inc.?
Employer has not shared pay details for this role.
What employment applies to this position at RDI Technologies, Inc.?
RDI Technologies, Inc. lists this role as a Full-time position.
What experience level is required for this role at RDI Technologies, Inc.?
RDI Technologies, Inc. is looking for a candidate with "Senior-level" experience level.
What benefits are offered by RDI Technologies, Inc. for this role?
RDI Technologies, Inc. offers Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at RDI Technologies, Inc.?
You can apply for this role at RDI Technologies, Inc. either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.