
Digital & Linear Media Specialist
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Overview
Job Description
This position is based in Boise Idaho and requires in office work Tuesday, Wednesday and Thursday.
Drake Cooper is looking for a Digital & Linear Media Specialist to join our media team. This role is perfect for someone who gets excited about both the strategy behind great media campaigns and the thrill of optimizing them in real time. If you love digging into performance data, staying ahead of digital trends, and finding smarter ways to connect brands with audiences, you'll fit right in.
This position is approximately 70% focused on digital channels, including Social, Programmatic Display, Native, Streaming/CTV, and Display, and 30% focused on Out-of-Home media. You'll help bring campaigns to life through smart buying, thoughtful optimizations, strong vendor relationships, and sharp strategic thinking.
We're looking for someone curious, analytical, proactive, and energized by balancing data, creativity, and fast-moving campaign execution in an agency environment where no two days look the same.
What you will do:
- Execute and optimize media buys across Social, Programmatic Display, Native, Streaming/CTV, and Out-of-Home channels
- Partner with third-party Out-of-Home vendors on placements, avails, and recommendations
- Build and maintain relationships with key digital media vendors and streaming partners
- Oversee proposals, pacing, trafficking, reporting, and campaign performance across owned channels
- Collaborate with Media Planning teams on targeting strategy, placements, bidding, and campaign configuration
- Monitor day-to-day campaign pacing, optimizations, testing, and performance recommendations
- Provide reporting and analytics support, including coordinating standardized vendor reports
- Share campaign insights, platform updates, and optimization recommendations with internal teams
- Serve as an internal resource for CTV and Display creative best practices and evolving platform trends
- Partner with internal teams on tracking, conversions, audience targeting, and campaign measurement
- Conduct competitive research and stay informed on industry trends, emerging technologies, and platform updates
- Provide recommendations that strengthen broader digital and media strategies
- Mentor and help develop newer buyers across streaming, programmatic, and digital media platforms
- Participate in client meetings related to streaming, programmatic, annual planning, reporting, and media strategy
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