Saronic Technologies is a leader in revolutionizing autonomy at sea, dedicated to developing state-of-the-art solutions that enhance maritime operations through autonomous and intelligent platforms.
Role Overview
The Digital & Social Media Manager will own the development and execution of a multi-channel digital and social media strategy that drives brand awareness, engagement, and lead generation. This role requires a strong storyteller with exceptional content creation skills, experience with paid campaigns, and the ability to measure and optimize performance. The ideal candidate thrives in fast-paced environments, can pivot quickly to meet short-turn deadlines, and is adept at collaborating across Marketing, Design, PR, and executive teams. This role will require up to 40% travel.
Key Responsibilities:
- Strategy & Execution
- Develop and implement a comprehensive digital and social media program across LinkedIn, Twitter/X, YouTube, and other relevant platforms.
- Manage and execute paid digital and social campaigns, including audience targeting, budgeting, optimization, and reporting.
- Content Creation & Management
- Produce compelling written content and partner with Design on multimedia asset creation that resonates with diverse audiences.
- Partner with Marketing, Design, and PR teams to create campaigns and assets aligned with brand strategy.
- Analytics & Reporting
- Track, analyze, and report on KPIs across all digital and social channels.
- Leverage insights to refine campaigns, increase ROI, and drive measurable impact.
- Utilize tools such as HubSpot, Salesforce Marketing, and native platform analytics to manage and evaluate performance.
- Collaboration & Agility
- Partner cross-functionally to identify and capitalize on timely content opportunities.
- Respond to short-turn requests with high-quality, on-brand content.
- Serve as a key connector between Marketing, PR, and Design functions.
Qualifications:
- 8+ years of professional experience in digital and social media management, preferably in technology, defense, or B2B sectors.
- Proven success developing and executing multi-channel social media strategies.
- Demonstrated strength in content creation (copywriting, design, video editing a plus).
- Experience managing paid media campaigns on social and digital platforms.
- Strong ability to support and amplify executive voices on social channels.
- Proficiency with tools including HubSpot, Salesforce Marketing, LinkedIn, Twitter/X, YouTube, and other common platforms.
- Strong analytical mindset with experience in metrics, measurement, and reporting.
- Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
- Excellent communication and collaboration skills.
Benefits:
- Medical Insurance: Comprehensive health insurance plans covering a range of services
- Dental and Vision Insurance: Coverage for routine dental check-ups, orthodontics, and vision care
- Saronic pays 100% of the premium for employees and 80% for dependents
- Time Off: Generous PTO and Holidays
- Parental Leave: Paid maternity and paternity leave to support new parents
- Competitive Salary: Industry-standard salaries with opportunities for performance-based bonuses
- Retirement Plan: 401(k) plan
- Stock Options: Equity options to give employees a stake in the company’s success
- Life and Disability Insurance: Basic life insurance and short- and long-term disability coverage
- Additional Perks: Free lunch benefit and unlimited free drinks and snacks in the office
Saronic does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.