Digital Content & Marketing Communications Specialist

Summary:

• Location: Murrysville, PA

Responsibilities:

• Partner with key stakeholders across Global Marketing, North America Marketing, Sales Enablement, and Global Digital & Performance Marketing to create and deliver content and digital experiences that support market strategy and objectives.
• Manage external agency and vendor relationships, prepping partners with the right insight, details, and information to drive delivery.
• Provide project management across initiatives — tracking progress, meeting deadlines, and coordinating multiple stakeholders in a fast-paced environment.
• Support content harmonization and management across systems and channels to ensure a consistent, compliant customer experience.
• Track and socialize marketing KPIs and priorities to fuel optimization, in alignment with Global Digital & Performance Marketing and Marketing Communications.
• Collaborate with legal and regulatory teams to ensure process and content compliance.
• Drive the integration of digital shelf/content syndication platforms into the martech stack to ensure compliant, accurate content for third-party resellers.
• Work with subject matter experts to support evaluation and requirements gathering for the digital shelf data model, ensuring alignment with business priorities.
• Provide project management support for establishing the automation of digital content syndication from the Product Library.
• Update and maintain existing product information across multiple systems until automation is in place.

Requirements:

• Bachelor's or Master's degree in Marketing, Digital Marketing, Business Administration, E-Commerce Management, or equivalent.
• Minimum 2 years of experience in areas such as Digital Marketing Agency, E-commerce Platform, Marketing Research, Data Analysis, or equivalent.
• Familiarity with content management systems (CMS) or product experience systems, especially Salsify.
• Excellent project management skills and strong written/oral communication.
• High attention to detail, with the ability to identify gaps and multitask across competing priorities while working both independently and cross-functionally.
• Experience managing legal and regulatory approvals.