Digital Content Specialist

Midland University is seeking a Digital Content Specialist to join our Marketing & Communications team to help tell the Midland story in ways that connect, engage, and inspire.

This role is equal parts storyteller, strategist, creator, and analyst. You'll create compelling digital content that captures the energy of campus life, strengthens our brand, supports enrollment, and drives meaningful engagement across organic and paid digital channels. From producing short-form videos and photography to collaborating on high-performing advertising campaigns, you'll help shape how current and future Warriors experience Midland online.

If you're energized by creativity, love experimenting with new ideas, and enjoy turning insights into content that performs, we'd love to meet you.

What You'll Do

• Develop and execute Midland University's organic social media strategy across multiple platforms.
• Create engaging digital content-including photography, videography, graphic design, and written content-that supports institutional marketing, enrollment, and brand awareness.
• Plan, create, publish, and optimize content that drives engagement and supports measurable marketing goals.
• Collaborate with Midland's digital advertising agency to conceptualize, create, and deliver compelling creative assets for paid campaigns. Work together to test new creative approaches, analyze performance, and continuously refine content that drives enrollment and brand awareness.
• Monitor content performance and provide reporting and recommendations to continually improve results across organic and paid channels.
• Stay ahead of emerging digital trends, platform updates, and algorithm changes while identifying new opportunities to expand Midland's digital presence.
• Partner with departments across campus to uncover authentic stories and ensure consistent brand messaging across all digital platforms.
• Provide guidance and training to campus partners managing Midland-affiliated social media accounts, helping maintain a cohesive institutional voice.
• Support broader content marketing initiatives through audience insights, social listening, and evolving content strategies.
• Provide live digital coverage of campus events, including occasional evenings and weekends.

What You'll Bring

• Bachelor's degree in Marketing, Communications, Public Relations, Graphic Design, or a related field.
• Professional experience creating digital content and managing social media for an organization or brand.
• Understanding of digital marketing best practices, content strategy, paid social creative, and performance analytics.
• Ability to analyze campaign performance and use data to improve creative and content strategy.
• Exceptional written, verbal, and visual communication skills.
• Highly organized with the ability to manage multiple projects and deadlines in a fast-paced environment.
• A proactive, collaborative mindset with a passion for creativity, innovation, and continuous learning.
• Commitment to maintaining Midland's brand standards while pushing creative work forward.

Midland University offers comprehensive benefits, including:

• Wages commensurate with education, experience, and individual strengths
• Medical, dental, vision, life, and disability insurance
• 403b retirement plan
• A respectful and productive working environment
• Educational benefits for employee and dependents
• Access to campus events, including sporting event and theatrical performances