Digital Marketing Analyst
Fusion HCRMason, Ohio
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Overview
Schedule
Full-time
Career level
Senior-level
Remote
On-site
Benefits
Career Development
Job Description
Fusion HCR is looking for a dynamic, marketing analyst who is looking to grow their career! This role will become a Website Customer Experience Data Analyst who will work on Digital Technology. This position will manage and be responsible for the administration, governance, and optimization of our tag management solution. This role is crucial in helping us understand user behavior, optimize the user experience, maximize the performance of our web properties and digital marketing campaigns. This role involves working closely with marketing, UX/UI design, and development teams to optimize user experience, increase engagement, and drive conversions. Responsibilities:
- Partner with marketing, IT, business stakeholders to develop and monitor key performance indicators (KPIs) to measure the effectiveness of website performance and campaigns.
- Manage and administer tag management system (TMS) to ensure accurate and efficient deployment of website analytics tags.
- Manage TMS governance and standards by troubleshooting tag issues and collaborating with cross-functional teams to support business intelligence and marketing initiatives.
- Leverage observability platforms to monitor application performance, analyze user behavior, and extract actionable insights that drive optimization of digital experiences, system reliability, and operational efficiency.
- Design and build solutions to empower stakeholders to self-serve analytical needs.
- Ensure compliance with privacy regulations (e.g., GDPR, CCPA) through proper tag governance and consent management.
- Manage and maintain the cookie consent management platform, ensuring it is up-to-date and functioning correctly.
- Conduct regular audits of website cookie usage and update cookie policies as necessary.
- Monitor changes in cookie compliance regulations and adjust strategies accordingly.
- Conduct performance audits and provide actionable insights to improve user experience and drive conversions.
- Prepare detailed reports and presentations for stakeholders, highlighting key findings and recommendations.
- Provide training and support to team members on user experience and website analytics tools so our data is being utilized for actionable insights.
- Stay up-to-date with the latest industry trends, tools, and best practices in digital analytics to ensure analytics objectives align with business goals.
- Minimum 5 years of experience in digital analytics or digital marketing, with a focus on website analytics, website performance, conversion rate optimization (CRO), or lead generation
- Minimum 5 years of experience working with Google Analytics (GA4), Google Tag Manager (GTM), Google Search Console, Dynatrace and Cookie Compliance software
- Exceptional project management skills with the capability to manage multiple high-stakes projects simultaneously and ensure their successful completion within scope, time, and budget constraints
- Strong analytical prowess, with the ability to interpret complex data sets and translate them into actionable marketing strategies.
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FAQs About Digital Marketing Analyst Jobs at Fusion HCR
What is the work location for this position at Fusion HCR?
This job at Fusion HCR is located in Mason, Ohio, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Fusion HCR?
Employer has not shared pay details for this role.
What employment applies to this position at Fusion HCR?
Fusion HCR lists this role as a Full-time position.
What experience level is required for this role at Fusion HCR?
Fusion HCR is looking for a candidate with "Senior-level" experience level.
What benefits are offered by Fusion HCR for this role?
Fusion HCR offers Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at Fusion HCR?
You can apply for this role at Fusion HCR either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.