Digital Marketing Analyst

About Hawkins

Hawkins, Inc. is a formulator, manufacturer, blender, distributer, and sales agent for thousands of industrial chemicals and reagent grade laboratory chemicals sold to municipalities and businesses throughout the Central United States. Thousands across a variety of industries have depended on Hawkins for the chemical products they need since 1938.

Learn more about us at https://www.hawkinsinc.com/careers/

ABOUT THE JOB:

The Digital Marketing Analyst will play a key role in designing, executing, and analyzing digital campaigns to drive lead generation and expand market share across Hawkins' target business segments. This position requires a balance of strategic planning and hands-on execution, with responsibilities spanning campaign management, content development, performance analysis, and collaboration with business segment leaders to deliver measurable marketing impact.

• This is not a remote role*

DUTIES AND RESPONSIBILITIES:

Campaign Analysis & Optimization

• Evaluate the effectiveness of digital marketing campaigns, providing data-driven insights and recommendations for improvement.
• Refine lead collection and attribution processes across web and email channels to improve conversion tracking.

Collaboration & Business Alignment

• Develop a strong understanding of Hawkins' business segments and their unique marketing needs.
• Partner with business leaders to support business initiatives and align campaigns with business goals.
• Present strategies, performance results, and recommendations to internal teams and senior leadership.

Creative Development & Execution

• Work with business leaders to develop creative concepts and guide the production of digital assets, including email campaigns, web content, graphics, and video.
• Conceptualize and execute marketing campaigns across the customer lifecycle, ensuring consistent messaging across all channels.
• Own content strategy for web, social, and email campaigns.

Digital Footprint Growth

• Expand efforts and increase measurable impact across social media, email, and other relevant digital channels.
• Strengthen Hawkins' social media presence by supporting internal departments in leveraging appropriate social strategies.

Market Insights & Lead Generation

• Gather customer and market insights to shape outreach strategies, increase conversions, and generate qualified leads.
• Manage and improve marketing contact lists to ensure accuracy and effectiveness of campaigns.
• Improve the lead collection and attribution process across social and email campaigns.

Other duties as assigned.

PREFERRED BACKGROUND/EXPERINCE:

• Bachelor's degree in marketing, business, or related field.
• 3+ years B2B marketing experience with a focus on lead generation.
• 3+ years of experience developing and executing digital marketing campaigns (content writing, email marketing, social media, etc.) to communicate product features & benefits.
• 2+ years of experience with marketing automation and CRM tools (Dynamics preferred).
• 2+ years of experience with campaign measurement using data analysis tools.
• Knowledge of pay-per-click (PPC), generative engine optimization (GEO) and search engine optimization (SEO).
• Familiarity with AI-powered workflows and strong understanding of prompt-building.
• Strong project management, multitasking, and decision-making skills.
• Excellent communication, reporting and analytical capabilities.
• Proven critical thinking and creative problem-solving abilities.

PHYSICAL REQUIREMENTS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

TRAVEL

0 - 10%

Expected Compensation: $75,000-85,000 + 5% Bonus Eligibility

Hawkins offers eligible employees and their dependents comprehensive benefits, which includes medical, dental, vision, life insurance, LTD/STD and more. Other benefits for eligible employees include 401(k) match, Employee Stock Purchase program (ESPP), paid time off, and paid holidays.

For more information on Hawkins benefits, visit: https://www.hawkinsinc.com/careers/benefits/

Ref. 2027-031

All applications must be received online. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristics protected by law. Hawkins is a Drug Free workplace.