Digital Marketing Analyst

Pj FitzpatrickNew Castle, Delaware

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Overview

Schedule

Full-time

Career level

Senior-level

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Job Description

Description

About PJ Fitzpatrick

PJ Fitzpatrick is a trusted home improvement company specializing in roofing, windows, siding, doors, gutters, and bath solutions. With decades of experience, PJ Fitzpatrick is known for delivering high-quality craftsmanship, reliable service, and a customer-first approach. Our team is built on professionalism, integrity, and pride in our work, providing homeowners with durable solutions that enhance and protect their homes.

The Digital Marketing Analyst's job is to measure and analyze digital marketing campaign performance to provide data-driven insights for marketing efficiency. Key responsibilities include tracking KPIs for PPC, LSA’s and display ads; using tools like Excel, Google Analytics and SQL; creating reports and dashboards; establishing budgets and monitoring spend; performing A/B testing; and offering recommendations to improve campaign effectiveness and ROI.

Key responsibilities

Data analysis: Collect, analyze, and interpret data from various digital marketing channels to measure performance.
Performance tracking: Monitor key performance indicators (KPIs) such as website traffic, conversion rates, cost per click (CPC), and return on investment (ROI).
Campaign optimization: Identify trends and opportunities to improve campaign targeting, messaging, and overall strategy.
Reporting and insights: Create reports and build dashboards to present findings, successes, and areas for improvement to stakeholders.
A/B testing: Design and analyze A/B tests to improve performance across digital channels.
Audience analysis: Perform audience segmentation and analyze customer behavior to support personalization efforts.
Strategic recommendations: Provide data-backed recommendations on budget allocation, content strategy, and customer acquisition tactics.
Market research: Stay up-to-date on industry trends and conduct competitor analysis to inform strategy.

#PJFITZ2025

Requirements

Essential skills

Analytical skills: Ability to interpret complex data and turn it into actionable insights.
Technical proficiency: Robust experience with Excel and data analysis and visualization tools like Google Analytics and SQL.
Marketing knowledge: Understanding of digital marketing channels such as SEO, PPC, social media, and email marketing.
Communication skills: Ability to clearly present findings and recommendations to both technical and non-technical audiences.
Must Reside in our Philadelphia market

Benefits

Benefits Overview At PJ Fitzpatrick, we believe our team deserves the best. Thats why we offer a comprehensive benefits package that includes:

Health Insurance
Vision Insurance
Dental Insurance
Life Insurance 401(k) with Company Match
Paid Training
PTO
Floating Holiday
PTO on your Birthday

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FAQs About Digital Marketing Analyst Jobs at Pj Fitzpatrick

What is the work location for this position at Pj Fitzpatrick?

This job at Pj Fitzpatrick is located in New Castle, Delaware, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Pj Fitzpatrick?

Employer has not shared pay details for this role.

What employment applies to this position at Pj Fitzpatrick?

Pj Fitzpatrick lists this role as a Full-time position.

What experience level is required for this role at Pj Fitzpatrick?

Pj Fitzpatrick is looking for a candidate with "Senior-level" experience level.

What is the process to apply for this position at Pj Fitzpatrick?

You can apply for this role at Pj Fitzpatrick either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.