Digital Marketing & Event Specialist

Schedule:

Monday- Friday (40 hrs/wk)

8:00 AM - 4:30 PM

Department: Corp Marketing and Public Relations- 931

• This position will rotate between our primary location in Salt Lake City and our Donor Center in Sandy.*

Primary Purpose:

Develops and executes digital marketing, communications, and advertising strategies and tactics for websites, social media channels, and email. Uses video, infographics, and more to improve brand awareness and increase participation in events, initiatives, and programs critical to the organization's success. Monitors, analyzes, and reports on effectiveness of strategies across digital marketing channels to optimize use of resources for maximum impact.

About ARUP:

ARUP Laboratories is a national clinical and anatomic pathology reference laboratory and an enterprise of the University of Utah and its Department of Pathology. Based in Salt Lake City, Utah.

ARUP proudly hires top talent to create a work environment of diversity, professional growth and continuous development. Our workforce is committed to the important service we provide to over one million patients each month. We always strive for excellence and have a strong desire to have involvement with the advances in medicine and the role laboratory services plays within each patient's life. We never forget that there is a patient behind every specimen we receive.

We are looking for individuals who want to contribute to ARUP's culture of accountability, integrity, service, and excellence. Consider joining our dynamic team.

Essential Functions:

Collaborating with internal stakeholders, strategizes, plans, and executes social and online advertising and promotional campaigns to increase participation in the organization's events, initiatives, and programs

Owns digital content creation, including writing copy, designing graphics and templates, and recording, editing, and producing video

Oversees internal and external stakeholder review of content

Works with internal and external teams to coordinate the dissemination of all assets

Optimizes content for search engines and large language models

Uses analytics tools to monitor, analyze, and report on effectiveness of strategies and uses insights to refine content to improve engagement

Stays up to date on digital marketing trends and new features and incorporates them into campaigns to maximize reach

Demonstrates familiarity with standard concepts, practices, and procedures within traditional advertising, marketing, and public relations

Assists with content creation for nondigital advertising, marketing, and public relations channels as needed

Works under supervision of leaders in the Corporate Marketing & Public Relations Department

Other duties as assigned

Physical and Other Requirements:

Transportation: Driving and use of own transportation to attend events

Scheduling: occasional after-hours time on the job required for events

Stooping: Bending body downward and forward

Reaching: Extending hand(s) and arm(s) in any direction

Mobility: Moving between work sites and inside the office to access file cabinets, office machinery, etc.

Communicate: Communicating frequently with others

PPE: Using personal protective equipment in accordance with CDC and OSHA regulations and company policies

ARUP Policies and Procedures: Complying with all ARUP Policies and Procedures.

Sedentary Work: Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects.

Fine Motor Control: Picking, pinching, typing or otherwise working, primarily with fingers rather than with the whole hand as in handling

Vision: Having close, far, and peripheral visual acuity to perform a variety of tasks such as making general observations of depth and distance