Digital Marketing Director
World Insurance Associates, LLC.Iselin, NJ
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.1
Reclaim your time by letting our AI handle the grunt work of job searching.
We continuously scan millions of openings to find your top matches.
Overview
Schedule
Full-time
Career level
Executive
Remote
Remote
Benefits
Career Development
Job Description
About the Role
We are looking for a dynamic Digital Marketing Director to lead a small team of digital marketing professionals and drive success for our sales partners. This role will serve as a strategic connector between marketing and sales, translating business priorities into thoughtful campaigns, compelling content, and actionable programs that help client advisors build relationships, uncover opportunities, and grow their presence in the market.The ideal candidate is a strong communicator, presenter and content creator. This person will oversee campaign execution by managing timelines, coordinating stakeholders, and ensuring assets are built, approved, and launched effectively.The position will report to the SVP, Digital Strategy.What you'll do- Oversee the development, execution, and management of content strategies to attract and increase engagement, build brand loyalty and generate leads for client advisors through content creation, social media, and email marketing.
- Curate content for landing pages, blogs, email marketing campaigns and other messaging opportunities, like podcasts or videos.
- Conduct stakeholder interviews to understand the nuances of various audience sectors and generate content.
- Understand and use client data to create effective messaging that demonstrates value
- Unlock opportunities to expand client advisors' strategy.
- Lead strategy and content development for various mediums, including website, social media, and email marketing.
- Draft, edit and review a range of written communications and content with accuracy, based on direction from clients and supervisors.
- Learn client industries, keep a pulse on market trends and competitor landscape, and share insights with teams.
- Work effectively with internal teams to develop recommendations, facilitate project requests, strategize and measure program success, and drive integrated campaigns forward.
- Generate proactive, new ideas and opportunities to support client objectives and storytelling.
- Provide research and client counsel, in alignment with strategic plans and programs.
- Track and report on campaign results
- Develop and/or conduct content workshops, webinars or lunch and learns as appropriate
- Support World events/conferences as appropriate
- Stay abreast of new social media and marketing trends
Qualifications
- 10+ years of experience in digital marketing, integrated campaign management, demand generation, content marketing, or a related B2B marketing role.
- Proven ability to plan, build, launch, and optimize multi-channel campaigns across email, social media, web, landing pages, blogs, webinars, videos, podcasts, or other digital channels.
- Strong writing, editing, and messaging skills, with the ability to translate business objectives, sales needs, and audience insights into clear, compelling content.
- Experience partnering with sales teams, business development leaders, subject matter experts, and senior stakeholders to gather input, align priorities, and move projects forward.
- Excellent project management skills, including the ability to manage timelines, coordinate contributors, track approvals, organize assets, and execute multiple initiatives at once.
- Hands-on experience with marketing automation, such as HubSpot, Marketo, Pardot + strong design skills with Canva & Stripo or similar platforms.
- Proficient in using campaign performance data, client insights, market research, and reporting metrics to improve messaging, content strategy, and program results.
- Proficient in using AI tools like Jasper.ai, M365, Claude, Perplexity.
#LI-NH1#LI-REMOTE
Powered by JazzHR
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
FAQs About Digital Marketing Director Jobs at World Insurance Associates, LLC.
What is the work location for this position at World Insurance Associates, LLC.?
This job at World Insurance Associates, LLC. is located in Iselin, NJ, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at World Insurance Associates, LLC.?
Employer has not shared pay details for this role.
What employment applies to this position at World Insurance Associates, LLC.?
World Insurance Associates, LLC. lists this role as a Full-time position.
What experience level is required for this role at World Insurance Associates, LLC.?
World Insurance Associates, LLC. is looking for a candidate with "Executive" experience level.
Does World Insurance Associates, LLC. allow remote work for this role?
Yes, this position at World Insurance Associates, LLC. supports remote work, giving candidates the flexibility to work outside the primary office location.
What benefits are offered by World Insurance Associates, LLC. for this role?
World Insurance Associates, LLC. offers Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at World Insurance Associates, LLC.?
You can apply for this role at World Insurance Associates, LLC. either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.