Digital Marketing Lead

We are looking for a highly driven and experienced Influencer Marketing (IM) / Digital Marketing (DM) Lead to join our team in the Philippines. This strategic role is pivotal in driving the growth and performance of our marketing solutions across both the IM and DM disciplines. The successful candidate will be a seasoned leader with a proven track record of managing large, complex key accounts within an agency setting. You will be responsible for developing and executing integrated strategies, leading a high-performing team, and ensuring the delivery of outstanding results and profitability for our key clients.

What You'll Do

• Key Account Strategy & Leadership:

• Serve as the senior point of contact and strategic partner for a portfolio of Key Accounts, driving client satisfaction, retention, and significant revenue growth through upselling and cross-selling.

• Develop and champion holistic, data-driven marketing strategies that seamlessly integrate Influencer Marketing, Performance Media (e.g., SEM, Paid Social), and other Digital Marketing channels.

• Lead quarterly and annual planning sessions with key clients, presenting complex strategies, performance results, and future opportunities to C-level and senior marketing stakeholders.

• Maintain full ownership of the P&L and financial health of the Key Account portfolio.

• Influencer Marketing (IM) & Digital Marketing (DM) Execution:

• Oversee the end-to-end execution of large-scale influencer campaigns, from talent identification and contract negotiation to content approval and final performance reporting.

• Direct the Digital Marketing team in optimizing performance campaigns across platforms (Google, Meta, TikTok, etc.) to meet and exceed client KPIs (ROI, CPA, conversion rates).

• Identify and implement new marketing technologies, platforms, and methodologies to maintain AnyMind's competitive edge in the market.

• Team Management & Mentorship:

• Lead, mentor, and grow a team of IM and DM specialists, fostering a culture of high performance, accountability, and continuous learning.

• Manage resource allocation, workflow, and productivity across the team to ensure efficient campaign delivery.

• Commercial & Strategy Support:

• Actively collaborate with the Sales team to provide strategic input and expertise during the closing stages of client pitches and proposals.

• Partner with the Operations team to ensure seamless and stellar delivery across all campaigns.

• Maintain a strategic focus on the financial health of the team and portfolio, ensuring profitability and driving efficiency.

• Encourage and implement innovative thinking across the team to explore new platforms, methodologies, and creative solutions.

Who You Are

• Absolute Non-Negotiables:

• Strong Agency/Media Background: Minimum of 7-10 years of professional experience, with the majority of time spent working within a recognized Digital Marketing, Media, or Creative agency.

• Key Account Leadership: Demonstrated experience in successfully managing and scaling relationships with multiple large, strategic, or multinational clients (Key Accounts), evidenced by high client retention and significant revenue contributions.

• Required Skills & Experience:

• In-depth, hands-on knowledge and expertise across both Influencer Marketing and core Digital Marketing channels (Performance/Programmatic).

• Proven ability to translate business objectives into measurable marketing strategies and tactical plans.

• Exceptional leadership, communication, and presentation skills (in English), comfortable presenting complex strategies to senior clients.

• A strong understanding of the media landscape in the Philippines and South-East Asia.

• Proficiency in leveraging data and analytics tools (e.g., Google Analytics, CRM, platform-specific data) to inform strategy and optimization.

Why You'll Love It

• Competitive Salary
• Performance Review (2 times per year)
• Performance Bonus (1 time per year from 0.5-month to 3-month salary amount) applied after probation
• Annual Paid Leave (15 days)
• HMO (200K Gold Package)
• Quarterly, Annual MVP Awards
• Macbook will be provided
• Monthly, Quarterly, and Annual local awards
• Annual Global Awards (Can win up to 2,000 USD)
• All-Hands All Accomodation and Travel Expenses Paid Trip to Once A Year to another country
• Work in professional and dynamic environment
• Good chance to explore new trends in a digital market
• Opportunity to learn most advanced advertising technology platforms