Digital Marketing Manager

The Opportunity:

The Digital Marketing Manager leads Midtown’s digital brand awareness and new member lead generation across multiple touchpoints including and not limited to email, SEO, paid media, and onsite content strategy.

The marketing team is based in our HQ office in Chicago (3611 N Kedzie Ave.) and supports all club locations.

• The role is hybrid work-from-home and required to also come in the office in Chicago 2 days per week (Monday/Tuesday)
• The position is based in the Chicago area and will involve limited travel to Midtown club locations

What You’ll Do:

• Lead Generation & Growth: critical support role driving lead generation for Midtown’s family of luxury athletic clubs located in the US & Canada, with strong focus on owned (email) and earned (SEO) channels.
• Email: own and execute Midtown’s email marketing campaigns; continuously test flows, segmentation, cadence and creative.
• Search/Answer Engine Visibility: lead and own Midtown’s organic visibility within Google and key AI answer engines (ChatGPT, Perplexity, Copilot, etc), owning SEO-focused onsite content and optimization roadmap.
• Website Content Management: oversee development and optimization of new pages (categories, blogs, FAQs) aimed at addressing key prospective member questions while expanding Midtown’s reach within the luxury fitness space.
• Conversion Rate Optimization (CRO): leverage analytics (GA4, heatmapping) to optimize landing pages, user funnels, and run tests aimed at improving lead conversion rate.
• Cross-Functional Project Leadership: partner with internal teams (RevOps, Club Leadership, Creative, IT, Sales) to identify, prioritize and execute new member acquisition initiatives. 

What You Have:

• 5 – 8 years of related experience, including 3+ years’ of direct hands-on experience in at least 3 of the following disciplines : SEO, email marketing, paid media management, web analytics (GA4), conversion rate optimization, and content strategy
• Bachelor's degree in relevant discipline
• High proficiency:
  • in key digital marketing platforms and tools, the most critical of which are Google Analytics, Hubspot, Semrush, Google Ads, and Facebook Business Manager.
  • in Excel data analysis and visualization
  • leveraging AI-based tools to supercharge research and workflows
• Digital marketing agency experience preferred
• Fluency in French and/or Spanish a plus
• Hospitality-focused mindset

Who You Are:

Core values: win together, glass half-full, passionate about helping others, better than yesterday, kind

Salary Range: Starting at $80,000. The actual compensation will depend on experience, and/or additional skills you bring to the table.

Benefits: Please refer to the link here for a copy of benefits and perks offered by Midtown for our full and part time associates. 

You may also visit: https://careers.midtown.com/about-us/benefits/

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

MIDTOWN is an Equal Opportunity Employer.