Digital Marketing Manager

The NATA is seeking a Digital Marketing Manager with at least three years of digital campaign execution or multi-channel marketing experience. The Digital Marketing Manager serves as NATA’s lead for digital marketing strategy, execution, and governance within the Marketing & Communications (MARCOM) department. This role develops and manages integrated digital initiatives that support membership growth and engagement across the full lifecycle—from attraction and onboarding to retention and re‑engagement. This position owns digital workflows, marketing automation, analytics, and content frameworks that drive consistent, data‑informed membership outcomes. The Digital Marketing Manager collaborates closely with colleagues across Membership, Events, Education, Advocacy, and other internal teams to ensure alignment, consistency, and excellence across all digital communication touchpoints.

Key Responsibilities

Digital Marketing Strategy & Governance

• Develop and execute digital marketing strategies aligned with organizational membership growth and engagement goals
• Establish digital workflows, standards, and governance across MARCOM and cross‑department teams
• Translate organizational priorities into measurable, data‑driven digital campaigns and plans

Campaign Planning, Execution & Optimization

• Plan and manage integrated digital campaigns across email, web, paid media, and social platforms
• Oversee campaign timelines, audience targeting, segmentation, and performance optimization
• Manage campaign budgets and testing strategies to maximize ROI

Email Marketing & Marketing Automation

• Develop segmented email strategies and automated journeys supporting recruitment, onboarding, engagement, and renewal
• Maintain and optimize lifecycle messaging, audience segmentation, and workflows using HubSpot or similar platforms
• Own lifecycle strategy for email and automation 

Content Strategy & Digital Asset Management

• Lead digital content strategy for membership marketing, including landing pages, email copy, blog content, and paid advertising assets
• Partner with internal teams to ensure content aligns with NATA’s brand, membership value proposition, and organizational priorities
• Define digital content strategy and messaging approach
• Ensure alignment with brand, value proposition and campaigns 

Website, SEO & Conversion Optimization

• Oversee SEO strategy and website enhancements to increase discoverability and conversion
• Optimize landing pages and member journeys for clarity, usability, and performance

Analytics, Dashboards & Reporting

• Build and maintain dashboards connecting digital activity to membership outcomes (join, renew, engage)
• Track and report on key performance indicators across campaigns, email, paid media, and web performance
• Establish benchmarks and drive continuous improvement using data and insights
• Translate performance into actionable insights

AI Enablement & Digital Innovation

• Identify opportunities to leverage AI tools to improve efficiency, content development, and campaign performance
• Help establish AI workflows aligned with NATA’s brand voice, standards, and digital guidelines

Cross‑Functional Collaboration

• Partner with Membership, Meetings, Education, Advocacy, and other departments to align digital marketing efforts
• Provide guidance and digital best practices to internal stakeholders

Tools & Platforms

• HubSpot (marketing automation and reporting)
• Google Analytics
• Microsoft 365
• Drupal (nata.org)
• Canva
• Advertising platforms (Meta, LinkedIn, Google Ads, Reddit)
• Nimble
• Survey and communication tools (CallFire, Zoom)
• AI‑assisted tools (Microsoft Copilot, ChatGPT)

Required Qualifications

• Bachelor’s degree in marketing, communications, digital media, or a related field
• Experience planning and managing digital marketing campaigns
• Strong understanding of membership, lifecycle, or subscription‑based marketing
• Experience with email platforms, marketing automation tools, analytics, and CRM systems
• Ability to translate data into clear insights and strategic recommendations
• Strong collaboration, communication, and project management skills

Preferred Qualifications

• Experience working in an association, nonprofit, or membership‑based organization
• Hands‑on experience with HubSpot for marketing automation and reporting
• Familiarity with AI‑assisted marketing or content workflows
• Understanding of digital acquisition funnels and lifecycle marketing principles

• Advanced email automation platforms 

• SEO tools (e.g., SEMrush, Ahrefs)

Compensation & Benefits

Salary range for this position is $80,000 – $90,000 annually. 

The National Athletic Trainers’ Association is the professional membership association for athletic trainers and others who support the athletic training profession. Please visit www.nata.org for more information.

NATA offers a competitive benefits package including medical, dental, and vision insurance; generous PTO and paid holidays; 401(k) retirement and pension plan; flexible work hours; professional development support and life insurance coverage.

This is a hybrid position based in the DFW, TX area.

NATA is an Equal Opportunity Employer (EOE).

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