Digital Marketing Operations Manager AO7177524

Top skills:-Process Improvement-Agile-Quality AssuranceSchedule: Fully onsiteKEY RESPONSIBILITES/REQUIREMENTS:Creative & Campaign Management: Website Optimization: -Enhances user experience (UX) and site navigation to increase conversion rates, click-through rates, and add-to-cart metrics.-Refreshes and updates the online store with high-quality content, ensuring an aesthetically pleasing and up-to-date shopping experience. -Work with B2B team and HQ , developing strong partnership to unlock additional opportunities for enhanced SMB campaigns.Product Launches & Campaigns:-Manages the digital merchandising strategies for new product launches, seasonal promotions, and campaigns, aligning with overall marketing strategies.-Develop and implement comprehensive tracking systems for all marketing campaigns.-Maintains a 52-week marketing calendar, ensuring key inputs across SMB marketing initiatives.-Generate detailed reports on campaign deliverables and KPIs to highlight areas of success and opportunities for improvement.Data-Driven Decision Making: -Analyzes site performance, sales data, and customer insights to identify growth opportunities and optimize the customer journey.-Experience tracking and planning for site merchandising updates based on pricing, offer changes and available inventory.Collaboration: -Partners with Product, Category Management, Marketing, and Engineering teams to launch new site features and align on marketing initiatives.-Communicate with the leadership team on key deliverables and objectives, campaign reports and post mortems.-Ensure regular communication of project status, risks, and opportunities to all stakeholders. Skills and Qualifications-7+ years of experience in ecommerce marketing operations, with a proven track record of process optimization and technology management.-Strong understanding of marketing technologies (e.g., CRM, marketing automation, analytics platforms ie Adobe Analytics).-Excellent analytical skills with the ability to interpret data and derive actionable insights.-Exceptional communication and collaboration skills, with the ability to influence stakeholders at all levels.-Experience working with marketing to drive eCommerce merchandising and sales.-Strong eCommerce experience required.-Preferred experience in large retail eCommerce organizations.-Proficiency in ecommerce platforms, data analytics tools, and CRM software.-Strong understanding of creative and copy design principles, to be able to direct development and provide ongoing recommendations and feedback for improvement to the creative agency.Education: -Bachelor’s degree in Marketing, Communications, or related field, preferred.Experience:-Platform Operations: Oversee new product launches, content updates, and monthly promo setups across the SMB-specific sections of eCommerce site-Project Delivery: Lead digital innovation and system enhancement projects from ideation through go-live, ensuring scope and timelines are met.-Business Growth: Drive SMB revenue generation, increase Average Order Value (AOV), and improve conversion rates by optimizing online user experiences.-Stakeholder Management: Collaborate across cross-functional teams (IT, Corporate Marketing, Data Insights, and Sales Divisions) to secure decisions and maintain execution trackers.-Analytics: Define and monitor KPIs, manage operational budgets, and build dashboards to measure the success of SMB-specific initiatives.Qualifications & Requirements-Experience: \(3+\) to \(5+\) years of experience in digital transformation, e-commerce operations, or project management (preferably within the retail or tech electronics industry).-Technical Skills: Proficiency in project management and CRM tools (JIRA, Smartsheet, Excel) and familiarization with e-commerce platforms (like SAP Hybris).-Soft Skills: Exceptional communication, ability to synthesize complex data for senior leadership, and strong problem-solving capabilities in high-pressure environments.

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