Digital Marketing Products Coordinator
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Overview
Schedule
Alternate-schedule
Full-time
Career level
Senior-level
Remote
On-site
Compensation
$80,170-$83,000/year
Job Description
Job Title: Digital Marketing Products CoordinatorDepartment: Digital Media Reports To: Manager of Digital Marketing ProductsSUMMARYThe Digital Marketing Products Coordinator supports the execution and optimization of omni-channel communication campaigns for the Seattle Seahawks including email, SMS, push notifications and more. This role helps deliver promotional, transactional and content-driven communications that support ticketing, gameday operations and broader organizational goals.The coordinator works closely with internal teams and external partners to build targeted campaigns, maintain database health and apply best practices across digital marketing platforms. This position plays an important role in improving fan communication through personalization, data-driven insights and ongoing campaign optimization.ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
- Build, execute, analyze and optimize Seahawks ticketing and gameday email campaigns leveraging fan data to deliver the right message, at the right time, on the right channel through personalized 1:1 communications
- Collaborate and support Ticketing and Premium teams to service season ticket holders, drive sales for single game tickets, premium seating and related products throughout the year. Monitor customer service inbox
- Support audience segmentation, targeting and personalization strategies leveraged in automated campaigns
- Partner with Business Strategy & Analytics team to support targeted conversions, lead scoring models and database connections
- Build and deploy SMS and push notification communications supporting promotional, transactional and content objectives
- Project manage tasks to advance approvals, meet deadlines and deliver best in class communications
- Produce monthly performance reports highlighting actionable insights, subscriber growth, campaign performance, A/B test outcomes and digital marketing trends
- Coordinate with third-party vendors on campaign execution and digital marketing product enhancements
- Maintain strong database health by executing routine inactive subscriber cleanses, monitoring deliverability and troubleshooting service or data issues
- Identify opportunities to improve campaign efficiency, platform usage and fan communication effectiveness
- Collaborate on communication program development for international fans, younger audiences and emerging segments
- Bachelor’s degree or equivalent experience (preferably in digital marketing, digital communication or similar course work)
- Professional experience with enterprise email service and communication platform providers. Eloqua, Tatango, and Rover preferred
- Professional experience writing and editing HTML and CSS
- Knowledge of email marketing best practices and relevant regulations including TCPA, ADA, CCPA and GDPR
- Experience with A/B testing, data segmentation and analyzing campaign performance
- Strong understanding of email design. Photoshop experience preferred
- Strong verbal and written communication skills
- Willingness to work non-traditional hours and some weekends
- Interest and experience in the sports industry is a plus
- Ability to work well under tight deadlines, handle multiple tasks at once with great attention to detail, be self-directed and demonstrate initiative
- Evening, weekend and holiday work may be needed when required by the manager
- Specific vision abilities required by this job include close vision, distance vision and peripheral vision
- While performing the duties of this job, the employee is frequently required to sit, stand, walk, use hands to finger, handle, or feel, reach with hands and arms and talk or hear
- The salary range for this position is: $80,170 – $83,000. The salary range applies to the current posting. The posted salary range may vary based on key factors including, but not limited to, education, job-related knowledge, experience and skill set.
- We offer excellent benefits, please view here: https://www.seahawks.com/about/employment/benefits
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FAQs About Digital Marketing Products Coordinator Jobs at Seattle Seahawks / First & Goal
What is the work location for this position at Seattle Seahawks / First & Goal?
This job at Seattle Seahawks / First & Goal is located in Renton, Washington, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Seattle Seahawks / First & Goal?
Candidates can expect a pay range of $80,170 and $83,000 per year.
What employment applies to this position at Seattle Seahawks / First & Goal?
Seattle Seahawks / First & Goal lists this position under the following employment categories:
- Alternate-schedule
- Full-time
What experience level is required for this role at Seattle Seahawks / First & Goal?
Seattle Seahawks / First & Goal is looking for a candidate with "Senior-level" experience level.
What is the process to apply for this position at Seattle Seahawks / First & Goal?
You can apply for this role at Seattle Seahawks / First & Goal either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.