Digital Marketing Specialist

Berke is building great candidate assessment software for people who make hiring decisions. We’re seeking smart, motivated people who want to be part of a team, are passionate about marketing, and constantly strive to be better at their craft.THE ROLE: DIGITAL MARKETING SPECIALISTAre you passionate about digital marketing?  Are you a writer and a storyteller?  Are you a modern marketing geek who loves to use technology to generate demand?  If you are nodding your head, then read on…  Berke is looking for a passionate and driven individual to drive and own demand generation at our small but growing company in Atlanta, Ga. This is both a strategic and tactical marketing role.  Not only will you define and own the overall marketing strategy, you will also take charge of our blog, social engagement, branding and creative initiatives, PPC and SEO campaigns, email marketing program, content development and distribution, website initiatives, and any other innovative programs you dream up to generate demand for our products!  This is an opportunity to be the marketing voice of a successful company and to join a team that welcomes your ideas and suggestions. This is a great opportunity for a marketer who’s reported to a more senior marketer who called all the shots but is now ready to “own” the marketing strategy rather than execute someone else’s. Qualifications:

• Between 3 and 6 years of experience in various marketing roles with continued advancement. 
• Hunger to learn and to get outside of your knowledge comfort-zone.
• Extreme initiative. You need to take charge and get things done!
• A Bachelor’s Degree in Marketing or similar field.
• Creativity and attention to detail. You understand design and sweat the small things. 
• Exceptional writing skills. You’re a storyteller. 
• Strong analytical skills. You love to research, analyze data, synthesize information, and make data-driven marketing decisions.
• Experience executing a lead generation strategy for a business-to-business company or client.
• Proficienty with tools such Excel, Salesforce, Email Marketing Systems, Google Analytics, Google AdWords, Facebook Ad Manager, LinkedIn Advertising, SEMrush, Moz, Photoshop, and WordPress.
• Skills such as marketing strategy, brand development, inbound marketing, sales funnel optimization, community building, content strategy and creation, email marketing, sponsorship campaigns, social media marketing, SEO, PPC, display advertising, remarketing, web design, and A/B testing.

About Working at Berke: Berke is a SAAS company based in Atlanta. We build great selection tools for people who make hiring decisions. Our customers’ businesses span a wide variety of industries and range in size from small (less than 20 employees) to large (thousands of employees). We’re a small company but we’re growing and the future is super bright.  Our target market is huge and we want more great people on our awesome team to help us accelerate our growth.  Our environment, culture, and benefits include:

• Office is in the heart of Buckhead with free parking.
• We have an open office plan – no cubes here.
• We’re profitable, growing, and looking to accelerate growth with your help!
• No vacation tracking. When you need it, you take it.
• We have very few meetings, but lots of communication.
• We have no dead weight or bureaucracy getting in the way.
• You’ll work directly with the founders, not with layers of management.
• Casual dress – everyday.  
• Standard equipment includes a MacBook Air, a 27” monitor, and cellular reimbursement allowance.
• We’re open book. That means everyone has a clear understanding of how the business is performing.
• Full health care (Berke pays 100% of individual premiums).
• Every single person makes an impact.
• We move fast and everyone wears multiple hats, which is challenging and rewarding.  

Your Application: We are very selective in making additions to our small but growing team. Your application should demonstrate superb writing skills, an understanding of our value proposition, and show us how you stand out from the crowd. It’s time to learn, do, and become more that you ever thought possible. Apply now!