Digital Marketing Specialist
$55,000 - $60,000 / year
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Job Description
- 401(k)
- 401(k) matching
- Company parties
- Competitive salary
- Dental insurance
- Employee discounts
- Free food & snacks
- Health insurance
- Paid time off
- Vision insurance
- Wellness resources
- Execute digital marketing campaigns across owned channels (email, SMS, app, push)
- Build and QA campaigns with precise targeting, tracking, and personalization
- Develop and test offers to meet business goals (traffic, sales, loyalty, catering)
- Manage A/B testing and analyze results to improve future campaigns
- Report on performance metrics including conversions, ROI, and revenue
- Support DoorDash, Uber Eats, and Grubhub menu merchandising
- Monitor and update SEO basics (metadata, linking, page content, local listings)
- Collaborate with Marketing, Operations, and vendor teams to ensure smooth execution
- 2+ years in digital marketing or CRM campaign management
- Experience with ESP/SMS/push platforms
- Strong analytical skills and attention to detail
- Excellent organization and multitasking abilities
- Experience in QSR, retail, or multi-location brands
- Familiarity with 3rd-party delivery platforms
- Knowledge of SEO tools and Google Analytics (GA4)
- Be part of a passionate, fast-growing national restaurant brand
- Work in a creative and collaborative marketing environment
- Opportunity to make a real impact on guest engagement and revenue
- Competitive salary and benefits
- Medical
- Dental
- Vision
- 401(k) matching
- Employee assistance program
- Employee discount
- Flexible spending account
- Life insurance
- Paid time off
- Referral program
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Founded in 1976 in Wilmington, Delaware by siblings Lois and Alan Margolet, Capriotti’s was born from a desire to create something unique while honoring family heritage. To this day the whole roast turkeys, quality meats & cheeses, and fresh rolls and produce continue to impress our patrons and earn awards across the country.
Sharing Our Passion One Sandwich at a Time: Accomplishing the Capriotti’s mission begins and ends with you. You are the face of the company and will provide Uncompromising Standards of Quality and Service by ensuring Hot food is always served hot, cold food cold, all food fresh, in a clean environment, in full uniform with a smile.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.