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Digital Marketing Specialist

Chapman Automotive CorporateChandler, Arizona

$65,000 - $80,000 / year

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Overview

Schedule
Full-time
Career level
Senior-level
Remote
On-site
Compensation
$65,000-$80,000/year
Benefits
Health Insurance
Dental Insurance
Vision Insurance

Job Description

Job Title: Digital Marketing SpecialistCompany: Chapman Automotive Group – Corporate OfficeAddress: 300 N McKemy Ave, Chandler, AZ 85226Schedule: Full-TimePay: $65,000-$80,000 (DOE)

About the Role

Chapman Automotive Group is a family-owned dealership organization that has delivered exceptional service and a customer-first experience since 1966. As one of the leading automotive retailers in Arizona and Nevada, we take pride in our strong team culture and commitment to excellence.

We're seeking an experienced Digital Marketing Specialist to lead high-impact digital marketing initiatives across multiple dealership locations. In this role, you'll develop and optimize search marketing strategies, improve website performance, analyze marketing data, and identify opportunities to drive customer acquisition and business growth. The ideal candidate is a strategic, analytical marketer who understands the complete digital marketing ecosystem and thrives in a collaborative, results-driven environment.

Responsibilities

  • Develop and manage paid search campaigns across Google Search, Performance Max, Display, YouTube, and Local platforms.
  • Lead SEO initiatives, including technical optimization, content strategy, on-page SEO, schema implementation, and local search optimization.
  • Monitor dealership websites for content accuracy, promotions, merchandising, compliance, user experience, and conversion opportunities.
  • Conduct website audits to improve SEO, performance, navigation, lead generation, and overall user experience.
  • Analyze website, campaign, and customer data to identify trends and opportunities for improved marketing performance.
  • Build dashboards and reports that provide actionable insights for dealership leadership and executive teams.
  • Ensure accurate tracking, attribution, and reporting across digital marketing platforms.
  • Collaborate with dealership leadership, internal teams, vendors, and marketing partners to execute integrated marketing strategies.
  • Evaluate marketing technologies, agencies, and third-party vendors to maximize performance and return on investment.
  • Stay current on digital marketing trends, platform updates, and automotive retail best practices.

Qualifications

  • 5+ years of experience in digital marketing, SEM, SEO, or performance marketing.
  • Advanced knowledge of Google Ads, Google Analytics 4 (GA4), Google Tag Manager, Search Console, and Looker Studio.
  • Strong understanding of website optimization, SEO, conversion rate optimization, and digital analytics.
  • Experience managing large digital advertising budgets and performance-driven campaigns.
  • Excellent analytical, project management, communication, and organizational skills.
  • Automotive marketing experience and leadership experience are a plus.

Compensation & Perks

  • Competitive Pay: $65,000-$80,000 (DOE)
  • Opportunities for career growth and advancement
  • Supportive, team-oriented workplace
  • Employee discounts and assistance programs
  • Volunteer opportunities and employee engagement programs
  • Closed on Sundays

Benefits

  • Medical, dental, and vision insurance
  • 401(k) with company contributions
  • Life insurance
  • Paid time off and holidays
  • Access to onsite nurse practitioners and wellness support

How to Apply

Submit your application for consideration. Qualified candidates will be contacted regarding next steps.

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FAQs About Digital Marketing Specialist Jobs at Chapman Automotive Corporate

What is the work location for this position at Chapman Automotive Corporate?
This job at Chapman Automotive Corporate is located in Chandler, Arizona, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Chapman Automotive Corporate?
Candidates can expect a pay range of $65,000 and $80,000 per year.
What employment applies to this position at Chapman Automotive Corporate?
Chapman Automotive Corporate lists this role as a Full-time position.
What experience level is required for this role at Chapman Automotive Corporate?
Chapman Automotive Corporate is looking for a candidate with "Senior-level" experience level.
What benefits are offered by Chapman Automotive Corporate for this role?
Chapman Automotive Corporate offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, Paid Holidays, Paid Vacation, 401k Matching/Retirement Savings, and Health & Wellness Programs for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at Chapman Automotive Corporate?
You can apply for this role at Chapman Automotive Corporate either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.