Digital Marketing Specialist

Department: Marketing & Communications                                                                                            

Job Summary

The Digital Marketing Specialist will support the Marketing & Communications Team in executing day-to-day digital initiatives across websites, email marketing, social media, and analytics. This entry-level role is ideal for a creative, detail-oriented individual eager to learn and grow in a fast-paced environment. Working closely with the Digital Marketing Manager, the Specialist will assist with campaign execution, content publishing, reporting, and digital asset organization.

Principal Responsibilities

• Digital Campaign Support
  • Assist in building and deploying email campaigns in HubSpot, including list segmentation, QA/testing, and scheduling
  • Help create and update landing pages, forms, and simple workflows
• Website Maintenance
  • Support day-to-day updates in WordPress, including text edits, graphics, resource uploads, and page adjustments
  • Ensure accuracy, accessibility, and formatting consistency across all sites
• Social Media Support
  • Prepare and schedule social media posts; assist with updating graphics
  • Monitor engagement and flag opportunities or issues
• Content Publishing & Distribution
  • Coordinate distribution of articles, thought leadership content, and event promotions across digital channels
  • Assist with formatting and publishing blog posts, newsletters, and resource materials
• Analytics & Reporting
  • Pull basic performance reports from HubSpot and Google Analytics
  • Track key metrics and compile monthly dashboards for internal stakeholders
• General Marketing Support
  • Maintain digital assets (images, PDFs, sales collateral) within shared libraries
  • Assist with vendor coordination for website updates, creative assets, or digital tools
  • Support ad-hoc marketing tasks and projects as assigned

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• 0–2 years of experience in digital marketing, or internship experience in related areas
• Familiarity with HubSpot, WordPress, and Google Analytics (GA4) preferred
• Strong writing, editing, and organizational skills
• High energy, positive attitude, and a proactive “can-do” approach
• Exceptional attention to detail and eagerness to learn new tools and techniques
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment
• Ability to work independently and collaboratively across teams
• Proficiency in Microsoft Word, Excel, and PowerPoint

Salary for this position ranges from $65,000.00 - $ 72,000.00. The base pay offered will be determined on factors such as experience, skills, training, location, certifications, and education. Decisions will be determined on a case-by-case basis. In addition to the base salary, this position may be eligible for performance-based incentives. 

Qualifying positions will also be eligible for comprehensive benefits, such as participation in family medical and dental insurance programs, 401K plan, and PTO.

Conner Strong & Buckelew is an equal opportunity employer. It is Conner Strong & Buckelew’s policy to grand equal employment opportunities to all qualified persons without regard to race, sex, religion, age, national origin, creed, marital status, color, citizenship, sexual orientation, physical or mental disability, veterans’ status or any other characteristic protected by the law.  Conner Strong & Buckelew provides equal opportunities in employment, promotion, wages, benefits and all other privileges, terms and conditions of employment.  It is Conner Strong & Buckelew’s policy to make reasonable accommodations for the disables that do not impose an undue hardship on Conner Strong & Buckelew.