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Digital Marketing Specialist

GRO MarketingNashville, Tennessee

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Overview

Schedule
Full-time
Career level
Senior-level
Remote
Remote
Benefits
Health Insurance
Dental Insurance
Vision Insurance

Job Description

GRO, a full-service digital marketing and creative agency with offices in Alabama, Tennessee, and Michigan, is looking for an experienced Digital Marketing Specialist to join our growing agency in Nashville. The ideal candidate is smart, ambitious, and analytical. The Digital Marketing Specialist will create, manage, and optimize our client’s paid advertising campaigns. This candidate should be autonomous, organized, proactive, articulate, and collaborative, as well as being a highly effective problem solver.
This position has a half-time work from home policy in place, in order to give employees flexibility in their schedule and provide a better work/life balance.
Job Duties & Responsibilities
  • Develop, execute and manage advertising campaigns using various digital advertising platforms including, but not limited to: Google Ads, Google Doubleclick, Bing Ads, Facebook Business Manager, LinkedIn Ads, Pinterest Ads, Snapchat Ads for business, Geo-fencing, and other DSPs
  • Collaborate with client-facing teams on research, campaign creation, and optimization efforts
  • Be present on client calls where technical expertise may be necessary
  • Ensure proper tracking and attribution using Google Tag Manager, Google Analytics, Facebook Pixels, etc.
  • Monitor and report performance of campaigns, along with providing recommendations for improvements
  • Translate strategic recommendations concerning digital experiences into actionable items
  • Effectively manage budgets throughout the month
  • Demonstrate an unparalleled enthusiasm and passion through continuously improving skills and staying abreast of industry and relevant news​

Requirements

  • At least 3+ years of experience in creating and managing paid search, display, and social campaigns
  • Strong written and verbal communication skills
  • Ability to work independently as well as with a team
  • Experience with Google Tag Manager, Google Analytics and Facebook Pixel management
  • Problem-solving skills; ability to adapt to new technologies
  • The desire to research and test new opportunities within the growing search marketplace
  • Able to multi-task and prioritize—must work well under pressure.
  • Knowledge of integrated digital media campaign planning and execution
  • Demonstrated grasp of leveraging KPIs to interpret results and make data-based decisions
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. 

Benefits

  • Blue Cross Blue Shield health insurance
  • MetLife Dental Insurance & VSP Vision Insurance – after 90 days
  • Group Term Life Insurance and Accidental Death Insurance – after 90 days
  • Flexible Spending Account (FSA) & Health Savings Accounts (HSA)
  • MetLife Life and Disability Insurance, Aflac Voluntary Life Insurance
  • Paid Time Off (PTO) 10 days of PTO then 15 days upon your 5-year anniversary
  • Option to participate in the company 401k after 12 months of employment
  • Holiday Pay (New Year's Day, Good Friday, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, and the following Friday, Christmas Eve, Christmas Day), In addition, you will receive a day off for your birthday that you can use at your discretion either on your birthday, or the Friday or Monday prior or following.

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FAQs About Digital Marketing Specialist Jobs at GRO Marketing

What is the work location for this position at GRO Marketing?
This job at GRO Marketing is located in Nashville, Tennessee, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at GRO Marketing?
Employer has not shared pay details for this role.
What employment applies to this position at GRO Marketing?
GRO Marketing lists this role as a Full-time position.
What experience level is required for this role at GRO Marketing?
GRO Marketing is looking for a candidate with "Senior-level" experience level.
Does GRO Marketing allow remote work for this role?
Yes, this position at GRO Marketing supports remote work, giving candidates the flexibility to work outside the primary office location.
What benefits are offered by GRO Marketing for this role?
GRO Marketing offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, Disability Insurance, Life Insurance, Paid Holidays, Paid Vacation, and 401k Matching/Retirement Savings for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at GRO Marketing?
You can apply for this role at GRO Marketing either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.