Digital Marketing Specialist

Hankook Tire & Technology is a global leader in high-performance tire manufacturing, founded in 1941 and headquartered in Seoul, South Korea. As the world’s seventh-largest tire producer, Hankook operates advanced manufacturing facilities and offices in North America, including its U.S. headquarters in downtown Nashville, TN, and a state-of-the-art production plant in Clarksville, TN. The company delivers innovative tire solutions for passenger vehicles, trucks, motorsports, and original equipment manufacturers (OEMs) worldwide.

• Global Innovation: Pioneering innovative technologies and eco-friendly manufacturing practices. 
• Career Growth: Opportunities for internal mobility, leadership development, and continued learning.
• Employee-Focused Benefits: Competitive health coverage, 401(k) with match, paid time off, ten paid holidays per year and employee discounts on tires.
• Inclusive Culture: Committed to diversity, teamwork, and sustainability

Location: The Digital Marketing Specialist position is located at our North American Headquarters in the AT&T (Batman) Building in downtown Nashville, TN. Enjoy a collaborative work environment from Nashville's most iconic building featuring company-paid on-site parking, a cafe, gym, dry-cleaning services, and more. 

Work Style: In-person, Monday – Friday

Job Purpose

This role supports the development and execution of digital marketing initiatives and marketing events to strengthen brand awareness and drive business growth. The position will work closely with internal teams and external agencies to execute integrated marketing initiatives across digital channels and support event-based marketing programs targeting both B2B and B2C audiences.

Key Accountabilities

• Develop digital marketing strategies based on analysis of the U.S. media and digital landscape, as well as benchmarking of global brands and key competitors. Establish detailed marketing initiatives, execution plans, and performance goals aligned with business objectives.
• Support the development and execution of digital marketing strategies across multiple digital channels.
• Manage and coordinate digital marketing campaigns including social media, online promotions, and content initiatives.
• Coordinate influencer marketing programs including identifying influencers, managing partnerships, and monitoring campaign performance.
• Track campaign performance and provide insights to improve marketing effectiveness.
• Collaborate with internal teams (including GHQ) and external agencies to execute integrated marketing campaigns.
• Plan and execute marketing events including dealer events, promotional events, brand activations, and corporate marketing initiatives.
• Experience planning and executing brand campaigns
• Experience working with marketing agencies or external partners
• Maintain and monitor Marketing budgets; collaborate with marketing operations to ensure timely payment processing and documentation.
• Secure pre-approvals for all activites, ensuring fiscal responsibility and alignment with organizational objectives.
• Lead negotiations and manage all direct interactions with external agencies, including overseeing the quoting and contracting process for event services.
• Execute other responsibilities as assigned by leadership to support organizational goals.

Level of Accountabilities

• Individual Contributor
• Performs assignments in a professional level role
• Manages projects from start to finish
• Uses existing procedures & practices to solve moderate/complex problems; receives coaching, guidance and direction from Management

Core Competencies

• Fast paced self-starter
• Superior interpersonal & communication skills, especially when working with high profile individuals, under stress, etc.
• Strong attention to detail and ability to manage multiple stakeholders (agency, local and global) effectively.
• Excellent Microsoft Excel, PowerPoint, Outlook and Word skills
• Excellent problem solving & analytical skills

Qualifications

• A bachelor’s degree is required
• 5-10 years of digital marketing experience required
• Experience in marketing events, and vendor/agency management preferred
• Must be comfortable with traveling 20% - 30% and be willing to work some weekend/evening hours as needed
• Experience in automotive or tire industry preferred

DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position.  They are not intended to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified.

Hankook Tire is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.