Digital Marketing Specialist

Illinois Tool WorksSolon, OH

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Overview

Schedule

Full-time

Career level

Senior-level

Remote

On-site

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Job Description

Job Description:

Digital Marketing Specialist

Why this Role Matters

The Digital Marketing Specialist at ITW Permatex, a division of ITW, plays a critical role in growing brand awareness, customer engagement, and demand generation across both B2B and B2C channels. In this role, you will translate brand and product strategies into impactful digital experiences. Success means delivering measurable results through data-driven campaigns, optimization, and innovation.

What You Will Do

Lead integrated digital marketing campaigns.
Manage paid media across Google, YouTube, Meta, and LinkedIn.
Own website content, SEO, AEO, GEO, analytics, and UX improvements.
Manage PIM and DAM systems and digital product content distribution.
Lead social media planning and influencer marketing efforts.
Develop reporting dashboards and optimize marketing performance through data insights.
Collaborate with Marketing and Product teams to translate brand and product strategies into impactful digital campaigns and digital experiences.
Lead digital marketing initiatives, effectively managing priorities, timelines, and stakeholders.
Champion continuous improvement across Permatex's digital ecosystem, identifying opportunities to enhance customer experience, improve campaign performance, and support business growth.
Stay at the forefront of digital marketing, AI, search, and emerging technologies, proactively evaluating and applying new tools, platforms, and best practices that drive measurable results.
This position is based in Solon, Ohio

What You Bring (Requirements)

Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or related field.
5+ years of digital marketing experience.
Experience with Google Ads, GA4, Meta, and LinkedIn platforms.
Knowledge of SEO, AEO, GEO, CMS, and PIM platforms preferred.
Strong analytical and reporting skills.
Excellent communication, organization, and project management skills.

What's In It for You

Join a market-leading organization with an entrepreneurial culture and strong brands. Grounded in four Core Commitments, we aim to ensure all colleagues-regardless of segment, division, geography or title-experience what differentiates ITW as a great employer. Learn more at https://careers.itw.com/us/en/working-at-itw

About ITW Permatex

ITW Permatex is a leading manufacturer, distributor and marketer of premium chemical products for automotive maintenance and repair, home and hardware markets. Since 1909, Permatex has been a leader in innovative aftermarket solutions. Learn more at https://www.permatex.com/

About ITW

Founded in 1912, Illinois Tool Works Inc. is a Fortune 300 global multi-industry manufacturing leader with approximately $16 billion in revenue and about 43,000 colleagues worldwide.

Compensation Information:

Compensation

Compensation will be competitive and commensurate with experience. Comprehensive benefits are offered. More details: https://careers.itw.com/us/en/benefits

ITW is an equal opportunity employer. We value our colleagues' unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.

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FAQs About Digital Marketing Specialist Jobs at Illinois Tool Works

What is the work location for this position at Illinois Tool Works?

This job at Illinois Tool Works is located in Solon, OH, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Illinois Tool Works?

Employer has not shared pay details for this role.

What employment applies to this position at Illinois Tool Works?

Illinois Tool Works lists this role as a Full-time position.

What experience level is required for this role at Illinois Tool Works?

Illinois Tool Works is looking for a candidate with "Senior-level" experience level.

What benefits are offered by Illinois Tool Works for this role?

Illinois Tool Works offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, Disability Insurance, Life Insurance, Family/Dependent Health, and Paid Vacation for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at Illinois Tool Works?

You can apply for this role at Illinois Tool Works either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.