Digital Marketing Specialist
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Overview
Job Description
- Health insurance
- Profit sharing
- Training & development
- Vision insurance
- 401(k) matching
- Company parties
- Competitive salary
- Dental insurance
- Create, schedule, publish, and maintain engaging local content across social media and Google Business Profiles.
- Execute approved local campaigns, promotions, email/text initiatives, and seasonal marketing.
- Execute our “Search Everywhere” local visibility strategy across social media, Google Business Profiles, reviews, local search, community platforms, FAQs, educational content, and emerging AI-driven discovery channels.
- Support review generation and reputation management, including monitoring and routine responses.
- Maintain accurate digital listings, links, calls-to-action, location information, marketing calendars, campaign tracking, and lead-source information.
- Monitor marketing activity and identify trends, opportunities, problems, and areas requiring follow-up.
- Coordinate with corporate marketing resources and outside vendors, following assigned work through to completion.
- Support photography, video, employee-generated content, community marketing, referrals, and other locally relevant initiatives.
- Proactively identify and capture local marketing opportunities in the field, working with technicians, managers, sales and leadership to turn real customer experiences, lawn conditions, team expertise, reviews and community activity into photos, short-form video, Reels, FAQs, educational content and customer stories.
- Create and edit short-form video and Reels, including strong hooks, on-screen text, captions and calls to action, using authentic field content and employee expertise.
- Document recurring marketing processes and provide clear weekly reporting on completed work, results, blockers, and upcoming priorities.
- Experience with digital marketing, social media, content creation, or a related role.
- Working knowledge of Meta/Facebook, Google Business Profile, email/SMS marketing, online reviews, Local Community & Reputation platforms, and digital marketing tools.
- Strong written communication, proofreading, organization, follow-through, and attention to detail.
- Comfort working with marketing data, content analytics, reports, CRM information, and campaign performance.
- Comfortable using AI tools such as ChatGPT to support research, content development, repurposing, analysis and marketing workflows and curious about how AI is changing local search and consumer discovery.
- Ability to manage recurring responsibilities while adapting to changing priorities and collaborating across departments.
- Canva, Capcut, Microsoft 365, CRM, marketing analytics, or process-documentation experience is a plus. Local service, multi-location, franchise, or agency experience is also a plus.
- Contribute to a positive culture. Bring respect, encouragement, and a team-first attitude.
- Live out our Why. Let service guide your actions and decisions.
- Be consistent and attentive to detail. Take pride in doing the little things well.
- Communicate effectively. Keep clients and teammates informed with clarity and care.
- Be adaptable, coachable, and gracious. Welcome feedback, embrace change, and extend grace to others.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Our Franchisees Need People Like You
Here at Lawn Doctor, we have a very simple approach to our work—be safe, have fun, and change the world one lawn at a time. It’s the kind of approach that, not surprisingly, has led us to the highest customer satisfaction and retention rates in the industry.
Lawn Doctor locations across the country offer phenomenal employment opportunities. * Whether you’re an experienced lawn care technician or just starting out on your career path, all you need is a passion for success and a strong work ethic to be a candidate to join your local Lawn Doctor franchise. No matter the task, our independent operators know that every Lawn Doctor employee plays an important role in providing customers with the great results they expect, while making the local community a little happier. Your work will never go unappreciated.
Since each of our franchises is locally owned, you’ll get to work for and with people in your area and become part of a close-knit Lawn Doctor family. If you enjoy working outdoors, being largely self-directed with little supervision, and would like a chance to help make the world a greener place, we would love to talk to you.
We appreciate your interest and hope to have you on board a local franchise team as soon as possible.
* All Lawn Doctor locations are independently owned and operated. All positions identified here are positions offered by individual Lawn Doctor franchisees.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
